We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
In the Search Engine Marketing Buyer’s Guide (2008) recently published by E-consultancy (September 2008), they reported that the market for spend on search engine marketing was estimated to be worth £2.75 billion this year in the UK alone.
As a UK business owner, you may not be interested in that fact but where the numbers start to tell a story is how they’re split between paid search (£2.42 billion) and search engine optimisation (£330 million).
This split is mirrored by data released by SEMPO which has the US advertisers investing just 11% of their Internet marketing spend on search engine optimisation ($1.3 billion).
As a company that helps businesses with both of these core aspects of search engine marketing, we can appreciate why there is such an investment in PPC advertising. However, we find it intriguing that search engine optimisation (SEO) is so far behind in the spend stakes being treated with the same disregard as an Icelandic bank savings account. Perhaps it suffers from the feeling some site owners have that SEO is free? The notion of free listings is valid but for any business to not be making provision for SEO in their online marketing budget is short-sighted.
Hopefully, you’ll appreciate the value in SEO and understand why free isn’t always best.
We offer a range of search engine optimisation services and would welcome the opportunity to demonstrate how we could help your business improve its online visibility.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.