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If you have a business blog, whether it serves independently or as part of a main website, you want to be ensuring that your posts are reaching out to the largest possible audience. Keywords provide a vital part of improving visibility on search engines, as such it is essential that you are targeting the optimum terms for your site.
Wordtracker provide an extremely useful service, allowing you to type in words and phrases before providing statistical data on the most popular examples relating to your search. Obviously if you’re in the middle of writing an engaging blog post you probably don’t want to be jumping between sites too often, so they’ve now come up with an incredibly helpful tool called SEO Blogger.
Providing a condensed version of the full Wordtracker analysis, SEO Blogger will allow you to compare and contrast keywords on demand. It’ll even add them straight into your copy, giving you an optimised post without any of the hassle.
If you’re interested in boosting your site’s online visibility and producing articles that get noticed, take a look at SEO Blogger from Wordtracker.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.