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Last month Britons spent £4.4 billion online, which represents a 13% increase on the same period last year.
The latest IMRG Capgemini e-tail sales index will make pleasant reading for many online businesses. Whilst economic instability continues throughout the Eurozone, Britons are still spending more than ever online [see: Consumers spent over £4bn shopping online in April | New Media Age].
April saw online spending rise (again) to £4.4 billion. This 13% yearly rise came despite fears over the economy and continuing travel concerns caused by volcanic ash. In fact the latter of these was one of the few sectors to suffer a significant drop since March, with 9% less being spent on online holidays.
The big winners were those businesses involved in selling Home and Garden (+32%), Clothing (+21%) and Health & Beauty (+16%) products. With summer on the horizon and warm weather creeping in, these sectors are likely to dominate in future months too. So if you are selling these goods, this is when you should be upping your online marketing efforts and taking advantage of the influx of online consumers.
So despite reports that we could be entering a new depression and world markets plunging in unison, buyers clearly aren’t being perturbed. Online retailers are selling more than ever before and there is nothing to suggest that trend will change any time soon.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.