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Last month Britons spent £4.4 billion online, which represents a 13% increase on the same period last year.
The latest IMRG Capgemini e-tail sales index will make pleasant reading for many online businesses. Whilst economic instability continues throughout the Eurozone, Britons are still spending more than ever online [see: Consumers spent over £4bn shopping online in April | New Media Age].
April saw online spending rise (again) to £4.4 billion. This 13% yearly rise came despite fears over the economy and continuing travel concerns caused by volcanic ash. In fact the latter of these was one of the few sectors to suffer a significant drop since March, with 9% less being spent on online holidays.
The big winners were those businesses involved in selling Home and Garden (+32%), Clothing (+21%) and Health & Beauty (+16%) products. With summer on the horizon and warm weather creeping in, these sectors are likely to dominate in future months too. So if you are selling these goods, this is when you should be upping your online marketing efforts and taking advantage of the influx of online consumers.
So despite reports that we could be entering a new depression and world markets plunging in unison, buyers clearly aren’t being perturbed. Online retailers are selling more than ever before and there is nothing to suggest that trend will change any time soon.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.