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Last month Britons spent £4.4 billion online, which represents a 13% increase on the same period last year.
The latest IMRG Capgemini e-tail sales index will make pleasant reading for many online businesses. Whilst economic instability continues throughout the Eurozone, Britons are still spending more than ever online [see: Consumers spent over £4bn shopping online in April | New Media Age].
April saw online spending rise (again) to £4.4 billion. This 13% yearly rise came despite fears over the economy and continuing travel concerns caused by volcanic ash. In fact the latter of these was one of the few sectors to suffer a significant drop since March, with 9% less being spent on online holidays.
The big winners were those businesses involved in selling Home and Garden (+32%), Clothing (+21%) and Health & Beauty (+16%) products. With summer on the horizon and warm weather creeping in, these sectors are likely to dominate in future months too. So if you are selling these goods, this is when you should be upping your online marketing efforts and taking advantage of the influx of online consumers.
So despite reports that we could be entering a new depression and world markets plunging in unison, buyers clearly aren’t being perturbed. Online retailers are selling more than ever before and there is nothing to suggest that trend will change any time soon.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?