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It’s one of those rare occasion when the three major search engines come together in an effort to improve search by agreeing on common standards.
This time, it’s the turn of duplicate content and the issue of canonicalisation. Canonical, in this context, refers to the issue of duplicate content and there’s many reasons why this may occur. For legitimate reasons, Google, Yahoo and Microsoft have now agreed a new standard tag to be used in the header section of a web page to specify the preferred URL.
All very good as it will flag up to the search engines and work in a similar way to 301 redirects, i.e. consolidate your link popularity to the preferred location.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.