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More misery for MySpace as LinkedIn passes the ailing social network. The niche network for professionals is now second in terms of unique visits in the US, trailing the imperious Facebook.
LinkedIn have been enjoying somewhat successful 2011 as they passed the 100 million users bench mark at the start of the year [See: Are you LinkedIn?]. The rise in the number of users has seen a huge surge in web traffic, with 33.9 million unique visitors in June.
According to data from ComScore, the spike in traffic means LinkedIn’s unique monthly visitors have risen by 60% year on year. In comparison, MySpace’s US visitors halved, slipping to just 33.5 million.
The timing of this announcement is particularly frustrating for MySpace, a company which was recently acquired by Justin Timberlake and Specific Media for $35 million [See: Timberlake buys Myspace: Is Life Imitating Art?]. Whilst the new owners are still to announce their strategy for the struggling site, this data doesn’t do a great deal to attract advertisers.
For LinkedIn, the news just keeps on getting better and better. Their recent IPO was incredibly successful back in May [See: LinkedIn Valued at $4 Billion Prior to IPO], and even before this they were generating a huge surge in traffic. Since public floatation, LinkedIn’s stock has risen and the increased visibility has seen more traffic numbers.
However, it can be all too easy to get blindsided by numbers and figures. Whilst it’s impressive, overtaking MySpace isn’t exactly the cause for mass celebration it once might have been. To put the unique visitor numbers into perspective, LinkedIn’s 33.9 million is dwarfed by Facebook’s 160.9 million, who have a professional social network of their own too [See: BranchOut: The Professional Network on Facebook].
There’s still some way to go for LinekdIn, particularly now that they have the new and very real threat of Google + to contented with. It’ll be interesting to see if we’re saying the same about the professional network this time next year.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
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