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More misery for MySpace as LinkedIn passes the ailing social network. The niche network for professionals is now second in terms of unique visits in the US, trailing the imperious Facebook.
LinkedIn have been enjoying somewhat successful 2011 as they passed the 100 million users bench mark at the start of the year [See: Are you LinkedIn?]. The rise in the number of users has seen a huge surge in web traffic, with 33.9 million unique visitors in June.
According to data from ComScore, the spike in traffic means LinkedIn’s unique monthly visitors have risen by 60% year on year. In comparison, MySpace’s US visitors halved, slipping to just 33.5 million.
The timing of this announcement is particularly frustrating for MySpace, a company which was recently acquired by Justin Timberlake and Specific Media for $35 million [See: Timberlake buys Myspace: Is Life Imitating Art?]. Whilst the new owners are still to announce their strategy for the struggling site, this data doesn’t do a great deal to attract advertisers.
For LinkedIn, the news just keeps on getting better and better. Their recent IPO was incredibly successful back in May [See: LinkedIn Valued at $4 Billion Prior to IPO], and even before this they were generating a huge surge in traffic. Since public floatation, LinkedIn’s stock has risen and the increased visibility has seen more traffic numbers.
However, it can be all too easy to get blindsided by numbers and figures. Whilst it’s impressive, overtaking MySpace isn’t exactly the cause for mass celebration it once might have been. To put the unique visitor numbers into perspective, LinkedIn’s 33.9 million is dwarfed by Facebook’s 160.9 million, who have a professional social network of their own too [See: BranchOut: The Professional Network on Facebook].
There’s still some way to go for LinekdIn, particularly now that they have the new and very real threat of Google + to contented with. It’ll be interesting to see if we’re saying the same about the professional network this time next year.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.