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There could soon be another powerful search engine to rival the current superpowers of Google, Yahoo and MSN. It seems Twitter Search is undergoing something of a makeover; taking it from simply reporting the latest tweets, to actually indexing URLs that are being included within messages.
Whilst there would be a good deal fewer websites indexed than your conventional search engine, they would be moderated to an extent by the Twitter users and updated in real-time. This represents something of a departure from the algorithmic searches we’ve become accustomed to and could even open up a whole new method of online marketing, should the concept take off.
Rather than being simply keyword orientated, this new system will rely on the popularity of the site amongst Twitter’s users. In turn, each user will have a different weighting depending on their credibility; helping to eradicate spammers and superfluous sites, whilst ensuring only genuinely popular sites come to the fore.
The brainchild of Twitter’s new VP of Operations Santosh Jayaram, who coincidentally used to be VP of Search Quality at Google not all that long ago, Twitter Search could certainly be something to watch out for in the coming months.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.