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There could soon be another powerful search engine to rival the current superpowers of Google, Yahoo and MSN. It seems Twitter Search is undergoing something of a makeover; taking it from simply reporting the latest tweets, to actually indexing URLs that are being included within messages.
Whilst there would be a good deal fewer websites indexed than your conventional search engine, they would be moderated to an extent by the Twitter users and updated in real-time. This represents something of a departure from the algorithmic searches we’ve become accustomed to and could even open up a whole new method of online marketing, should the concept take off.
Rather than being simply keyword orientated, this new system will rely on the popularity of the site amongst Twitter’s users. In turn, each user will have a different weighting depending on their credibility; helping to eradicate spammers and superfluous sites, whilst ensuring only genuinely popular sites come to the fore.
The brainchild of Twitter’s new VP of Operations Santosh Jayaram, who coincidentally used to be VP of Search Quality at Google not all that long ago, Twitter Search could certainly be something to watch out for in the coming months.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.