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Promoting a business with classified ads is an excellent way to reach your local market, generate visibility and sales. However there is another potential SEO benefit, with the ability to link to a site through your advertisement.
Posting your product or service on a classified ads site is a very useful way to market to your local community. Ideal for a small company, the process is painless, free and very quick to complete. Simply describe your business and promote your offer.
The majority of classified ads are free to post and can often result in a search engine listing. Is this the only benefit? There are a few classified sites which allow you to leave a link back to your site (followed may I add). This will help boost your link profile and stream relevant traffic. If you construct your ad properly the content will be relevant helping search engines understand the context of your domain.
There are hundreds of classified ad sites available to use – below are the pick of the bunch. Some will allow you to include links back to your site.
Ideal for a service like a personal trainer you can post an ad and get a link back to your site. The majority of ads expire after 90 days but most sites suggest a re-post after a week. This form of advertising is a worthwhile activity as part of your overall online marketing strategy. The benefits are threefold; a classified ad can reach your target audience, achieve a search engine ranking and grow your link profile.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.