We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Andy Williams

Link Building Tool Submiteaze

9th Jun 2011 SEO, Link Building, SEO, SEO Resources 3 minutes to read

SubmiteazeLink building is obviously an important element to any SEO campaign and it’s also one of the most time consuming. Finding strong, relevant and worthwhile links can lead you down many paths only to come up in a number of dead ends before finding what you are looking for.

In this article we review the Submiteaze tool and identify whether the directories contained within can really save time in the link building process.

You can pay for directory submission services (these packages shouldn’t be confused with professional link building services from reputable online marketing companies) that submit your site to any number of directories depending on the size of the package you pay for.

So with the option of spending research time looking for link opportunities or paying for a submission service, it is only natural to look for tools that can take some of the pain away from this process.

One of which is Submiteaze.

This is free to download on a trial basis and is $188.95 for a licence copy.

It and has been around for a while and allows easy submission to directories as well as article submission sites.

The functionality of the tool is good and it does make submitting easy.
Over 4000 directories are listed handing you an almost endless supply of avenues.

The auto-fill option even takes away the pain of having to fill in the required fields.

You can even sort the directories in order of PageRank highlighting the stronger ones over the weak.

What more could you want? Time and money is saved and you can make as many submissions as you see fit in a minimal amount of time.

But is it any good?

Well leaving aside the argument surrounding submitting to free directories, my own personal research suggests No.

Yes, this is a good bit of software, set out nicely and yes it does totally speed up the entire process of submitting to directories but the end results are minimal.

Free directories aren’t the strongest places to submit a site to, we all know that and there is more to link building than just submitting to directories, a lot, lot more in fact. So the last thing you want is to be struggling to even gain approved submissions to such a weak source.

The results I found during testing Submiteaze showed that the approval rate was so low that  even the minimal effort invested in signing up was largely wasted.

I ran three separate campaigns on three of our test sites and the results were rather depressing:

Site One – Submitted to 60 directories
3 months later – No approved links back

Site Two – 100 Submissions
3 months later – No approved links back

Site Three – 50 submissions
3 months later – No approved links back

So there you have it.

The time and money saved on using Submiteaze instantly turned into wasted time that could and should have been spent carrying out research into more beneficial link building opportunities.

Gaining one strong link in the time it took to submit to 210 directories via Submiteaze would have been time more well spent.

There are a few elements that could be in play here:

The categories I included in the Auto-Fill may not have been the most relevant to some of the directories and similar named categories may have lead to my submissions being placed in the wrong area.

Free directories openly admit that your submission could take months before even being reviewed. So there is a chance that some are still yet to be reviewed. But would this be the case for all 210?

Personally I think this is just looking for excuses for 0% return of my time.

Submiteaze is easy to use and could be worthwhile to any start up sites just looking to get some anchor text out there. It is cheaper to buy than a directory submission package but as a link building tool to use as part of a campaign it could end up wasting you time instead of saving it.

There is no easy quick solution to good link building and my advice would be to invest the time in proper research.

Share this post

Andy Williams

Andy Williams will be giving you useful insights into local search and the overall SEO landscape. Andy has over 10 years experience in the SEO industry including 2 years as the in-house SEO consultant with a leading Web Design company.


What do you think?

  • aspect-ratio google-adwords-analytics-attribution
    Conor Maurice

    Attribution 101: Google Analytics and AdWords

    In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.


    Conor Maurice
    26th Mar 2018
  • aspect-ratio bing-logo-woodsign
    Liam Huckins

    Why Bing is a Valuable Paid Media Platform

    For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored.  Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.


    Liam Huckins
    8th Mar 2018
    Paid Search

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?