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Andy Williams

Link Building Tool Submiteaze

9th Jun 2011 SEO, Link Building, SEO, SEO Resources 3 minutes to read

SubmiteazeLink building is obviously an important element to any SEO campaign and it’s also one of the most time consuming. Finding strong, relevant and worthwhile links can lead you down many paths only to come up in a number of dead ends before finding what you are looking for.

In this article we review the Submiteaze tool and identify whether the directories contained within can really save time in the link building process.

You can pay for directory submission services (these packages shouldn’t be confused with professional link building services from reputable online marketing companies) that submit your site to any number of directories depending on the size of the package you pay for.

So with the option of spending research time looking for link opportunities or paying for a submission service, it is only natural to look for tools that can take some of the pain away from this process.

One of which is Submiteaze.

This is free to download on a trial basis and is $188.95 for a licence copy.

It and has been around for a while and allows easy submission to directories as well as article submission sites.

The functionality of the tool is good and it does make submitting easy.
Over 4000 directories are listed handing you an almost endless supply of avenues.

The auto-fill option even takes away the pain of having to fill in the required fields.

You can even sort the directories in order of PageRank highlighting the stronger ones over the weak.

What more could you want? Time and money is saved and you can make as many submissions as you see fit in a minimal amount of time.

But is it any good?

Well leaving aside the argument surrounding submitting to free directories, my own personal research suggests No.

Yes, this is a good bit of software, set out nicely and yes it does totally speed up the entire process of submitting to directories but the end results are minimal.

Free directories aren’t the strongest places to submit a site to, we all know that and there is more to link building than just submitting to directories, a lot, lot more in fact. So the last thing you want is to be struggling to even gain approved submissions to such a weak source.

The results I found during testing Submiteaze showed that the approval rate was so low that  even the minimal effort invested in signing up was largely wasted.

I ran three separate campaigns on three of our test sites and the results were rather depressing:

Site One – Submitted to 60 directories
3 months later – No approved links back

Site Two – 100 Submissions
3 months later – No approved links back

Site Three – 50 submissions
3 months later – No approved links back

So there you have it.

The time and money saved on using Submiteaze instantly turned into wasted time that could and should have been spent carrying out research into more beneficial link building opportunities.

Gaining one strong link in the time it took to submit to 210 directories via Submiteaze would have been time more well spent.

There are a few elements that could be in play here:

The categories I included in the Auto-Fill may not have been the most relevant to some of the directories and similar named categories may have lead to my submissions being placed in the wrong area.

Free directories openly admit that your submission could take months before even being reviewed. So there is a chance that some are still yet to be reviewed. But would this be the case for all 210?

Personally I think this is just looking for excuses for 0% return of my time.

Submiteaze is easy to use and could be worthwhile to any start up sites just looking to get some anchor text out there. It is cheaper to buy than a directory submission package but as a link building tool to use as part of a campaign it could end up wasting you time instead of saving it.

There is no easy quick solution to good link building and my advice would be to invest the time in proper research.

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Andy Williams

Andy Williams will be giving you useful insights into local search and the overall SEO landscape. Andy has over 10 years experience in the SEO industry including 2 years as the in-house SEO consultant with a leading Web Design company.


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