We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
In a web ruled by links social bookmarking should not be underestimated. A strong bookmark can provide a valuable link as well as citations to help boost your search engine rankings.
What is Social Bookmarking?
For those new to the world of social bookmarking it is a method for internet users to organise, store, manage and search for bookmarks of resources online. The bookmarks are usually public and often get indexed by search engines. The standard bookmark gives you the opportunity to leave a link back to your site (sometimes with anchor text) which will obviously help grow your link profile.
Creating a Bookmark
As with any backlink the surrounding content is key to adding value. A strong bookmark will need a good description detailing what the page is about. Most social bookmarking services encourage users to organise their page with informal tags which can help theme the URL.
Here is one I made earlier:
Notice how there is enough content to describe the page, the bookmark also has appropriate tags to theme the URL.
There are plenty of social bookmarking sites available on the web; here are five which are worth incorporating into your link building strategy.
When Should You Bookmark?
It is worth bookmarking a variety of your pages to build links back to your site. Bookmarking can also be used to add value to a new blog post or article. For example, a recent article with a link back to your site can be bookmarked to place further value behind the initial link.
Social bookmarks often clog up the first page of Google which means you have the opportunity to build multiple rankings. A strong bookmark on a brand related term is also another way to protect your company name and dominate search results.
Social bookmarking is an excellent way to portray ‘popularity signals’ to search engines. The social reference of a brand name or even a keyword (with an appropriate link) can have significant benefits to your search results.
Social bookmarking sites have been around for a long time but this doesn’t mean they should be overlooked. With Google paying more attention to social citations there is an added benefit to include bookmarks in your link building strategy.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.