We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Links are important; we all know that but link building can also be time consuming.
A serious link building campaign should be carried out carefully and should include proper research.
However there are some links you can look to gain that are easier than others to create and they don’t take hours to research or hunt down.
They aren’t the strongest of links by any stretch of the imagination, but if you have a spare 10 minutes there are some practices you can carry out that are worthwhile and will be beneficial.
Best of all you don’t need to be an expert in link building to carry them out.
Answering questions in one of the many subjects in Google Groups is a good place to start.
Find a subject relevant to your site, review the questions and discussions going on and join in.
Adding a link to your site is fine as long as it’s offering a solution or information to the discussion.
If you have a site or offer a service that fits into one of the categories on Craigslist then take advantage of this and get a listing up.
Don’t get greedy though. You can’t post the same listing in more than one place so don’t try, otherwise you will end up with nothing.
Just be aware that ads on this site will expire after around 30 days so do make a note of the expire date so you can ensure a new ad is added.
Like Google Groups you can easily join in a discussion and add a link to one of your pages if it adds some relevant information (to the conversation).
You can’t use anchor text but it’s a helpful link that could also bring in new traffic.
Bookmarking one the odd site doesn’t take long once you have your logins sorted out.
If you have a few spare minutes, login, bookmark some pages and leave.
Most bookmarking sites allow you to use an optimised title which will then serve as the link back to your page.
Submitting to popular bookmarking sites can also lead to driving new traffic to your site.
Most of us who are online for a majority of our day will have favourite Blogs that we read on a regular basis. And most of these will be related to the industry we work in.
So have you contributed to the posts you have been reading?
If not, why not?
Leaving a comment doesn’t take much time and if it’s on a subject your close to you should be able to leave a decent contribution.
So there you go, set aside 10 minutes of your lunch break and gain some links.
Chain link via BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.