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Students at the University of Southampton will have the opportunity to quiz Mike Essex and other members of the Koozai team when they give a presentation at their careers fair on February 14th.
We will be offering advice on how students and graduates can get into a career in online marketing and ways in which they can use Internet tools to assist applications. This follows on from our recent recruitment efforts, which has seen the company advertise positions within academic and university sites. In fact, that’s how we found the latest member of the Copywriting department, James Perrin.
With jobs becoming increasingly difficult to find, particularly for graduates, we hope that we can provide some useful insights, as well as clearing up any misconceptions about Online Marketing. Other employers doing presentations on the same day include PWC and IBM, so we’ll be in good company.
As well as providing helpful hints and tips, we will also be able to answer questions from the students. This provides the perfect opportunity for us to make sure that each attendee gets something individually from the presentation. We may even find an Koozai team member of the future.
We’re really looking forward to giving something back to local students and hope that we can kick start the careers of a few budding online marketers.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.