Setting up a fan page on Facebook helps to get companies recognised and sparks discussions and debates with other people on Facebook, giving people the chance to ask questions relating to the company and get some general advice on the topic. It also means that a business can be involved in the online conversation as frequently as they like keeping their name in the public domain where it is viewed by an enormous network.
With Facebook growing to over 200 million members, a fifth of the total number of internet users, in recent months, it’s obvious that it isn’t going to slow down yet. It’s becoming apparent to businesses that social media is worth investing the time in, more and more companies are getting involved and utilising the free airspace they can gain every day.
Facebook is heavily involved in brand advertising and has an enormous platform to get messages and brands out in the public domain, which seems to be where the future of online marketing lies.
The future of searching through Facebook is simple, linking with friends, family, work colleagues, acting as primary sources of information. The recommendation model could be the future of how people search for items and services online. For Internet Marketing firms this represents the beginning of a new chapter where social media plays a huge role in the development of the online society.
We now have a Facebook ‘fan page’; take a look at the Koozai Facebook Fan Page!