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Setting up a fan page on Facebook helps to get companies recognised and sparks discussions and debates with other people on Facebook, giving people the chance to ask questions relating to the company and get some general advice on the topic. It also means that a business can be involved in the online conversation as frequently as they like keeping their name in the public domain where it is viewed by an enormous network.
With Facebook growing to over 200 million members, a fifth of the total number of internet users, in recent months, it’s obvious that it isn’t going to slow down yet. It’s becoming apparent to businesses that social media is worth investing the time in, more and more companies are getting involved and utilising the free airspace they can gain every day.
Facebook is heavily involved in brand advertising and has an enormous platform to get messages and brands out in the public domain, which seems to be where the future of online marketing lies.
The future of searching through Facebook is simple, linking with friends, family, work colleagues, acting as primary sources of information. The recommendation model could be the future of how people search for items and services online. For Internet Marketing firms this represents the beginning of a new chapter where social media plays a huge role in the development of the online society.
We now have a Facebook ‘fan page’; take a look at the Koozai Facebook Fan Page!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.