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More and more companies are enquiring into how and why they should enter the world of Blogging?
Having a Business Blog has many benefits including:
We recommend our clients use WordPress as a Blogging platform, its open source and easily customised to integrate into a clients site to fit the standard design theme.
At Koozai we offer the customisation services to ensure the WordPress theme fits the look and feel of your site, as well as install the software on your server within its own folder.
The Blog is then easily linked off of your main site navigation menu and you will be provided with the log in details to begin populating the Blog immediately through the user friendly dashboard.
Although the software comes off the shelf ready to go, there are also many useful plug-ins available to extend its functionality.
If you would like to speak to us about adding a Customised Blog to your site please visit our Blog Marketing Services page or call us now on 0845 375 1756.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)