We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Oliver Ewbank

How to Get Listed in Search Engines?

6th Jul 2011 SEO, SEO, SEO Resources 3 minutes to read

Getting listed in a search engine is the first step to getting your site optimised. If you have a brand new domain with no history or backlinks, it can take some time for the pages to get indexed. Below are a few ways to help search engines register your site or individual URLs quicker.

Search Engine Submission

To make a search engine aware of your content you can submit the URL to their database.  This is not essential but it can help speed up the process. Most search engines add and update their index each time they crawl the web but they encourage submissions to help make them aware of new domains. To submit your site to Google simply visit www.google.com/addurl/

Sitemap.xml

Creating a sitemap.xml document for your website can help make search engines aware of your content. The file is designed to help search engines register and understand your content as quickly as possible. The sitemap.xml document should be placed in the root folder of the domain and referenced in the robots.txt file. This file is recommended in the Google guidelines.

Webmaster Tools Submission

Both Bing and Google have simple webmaster tool systems where you can register your site. You can submit your sitemap.xml document to both Bing and Google to help them register the URLs. If you find your pages are still not getting indexed the systems will give you hints and warnings as to why this is. The system will flag up issues with site speed, broken links and duplicate content.

Map Listings

Creating a listing in Google Places or the Bing Business Portal can help speed up the indexing of your domain. The more information you can provide, the more trusting the search engine will be of your site. Give information on your address, hours of operation and telephone number. Google Map results are updated weekly giving your site a good chance of getting indexed.

Site Structure

Site structure can play a big part in getting your pages indexed. Make sure your site has a normal sitemap page which lists all your pages. This should be placed in the footer of every page so it is easily accessible to users and search engines. Specific pages that you want to get indexed should be as close to the Home page as possible. For example if you have specific location pages these should also be linked to from the footer.

Blog Content

Having a blog hosted on your site is an excellent way to get your pages indexed. Search engines value fresh content and a regularly updated blog will encourage the crawlers to visit the domain on a more frequent basis.

DMoz Submission

Dmoz is the largest and most comprehensive human-edited directory on the web. A quick listing in www.dmoz.org can help you get registered in all major search engines.

Twitter References

This is a relatively new tactic, but tweeting your URLs can help search engines pick up on new pages. If the tweets are retweeted or linked to from strong profiles this can aid your cause.

Social Bookmarking

Social bookmarking can help you index any new pages on your domain. If you index the pages with accurate descriptions this will show search engines that the pages are popular. Sites like JumpTags, Reddit and Digg all help index fresh content.

Local Profiles

Similar to Google places, if you set up a range of local profiles this will help your site get indexed in search engines. Setting up accurate profiles on sites like Yelp, Qype, WeLoveLocal and Brown Book will help show search engines you are a legitimate company.

Conclusion

With millions of start ups emerging each year it is becoming increasingly difficult for search engines to filter through ‘worthy’ content. If you have a brand new domain (or fresh content) the tactics above will help you get listed sooner rather than later.

Share this post

What do you think?

  • aspect-ratio answer-the-public-blog-feature-image
    Lola Michels

    How To Use ‘Answer The Public’ In Your Content Strategy

    A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.

    But how do you find out which questions your audience needs answers to?

    At Koozai, one of our starting points tends to be Answer the Public. (more…)

    Lola Michels
    25th May 2018
    Content Marketing
  • aspect-ratio traditional-vs-digital-pr-blog
    Vicky Taylor

    What Is The Difference Between Digital PR And Traditional PR?

    Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)

    Vicky Taylor
    @vicky_taylor
    8th May 2018
    Digital PR

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.