We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Google Wind Up Wave as Social Push Beckons

5th Aug 2010 SEO 1 minute to read

Google finally call time on Wave after a near universal lack of interest; however, does this now leave the door open for new social technologies like Google Me?

Google Wave was released in a bubble of excitement and expectation. However, less than a year later, it has finally burst [Update on Google Wave | Google Blog]. Competition to be one of the chosen few (well, 100,000) to test it was fierce, but it seems wider public adoption proved to be more challenging.

With Buzz still ticking over and rather loud murmurings emanating from Google HQ about a new social media platform, space for Wave was always going to be limited. Writing it off as a shambolic failure would be a little premature though I feel.

Technologies come and go. Some innovations succeed, whilst others fail – that’s just the way of things. For Google, Wave may well prove to be a vital learning experience. General consensus seems to suggest that this email/social hybrid worked. Eric Schmidt in a recent Q&A even described it as a “very clever product” [see: Eric Schmidt on the demise of Google Wave | CNet]. It just failed to reach the user numbers needed for it to function effectively.

Whilst Buzz neatly maintains Gmail integration, Wave has left a window of opportunity for a dedicated social service under the Google umbrella. Invariably some technologies they developed for Wave will now be pumped into a new format. They can learn from the mistakes of both Buzz and Wave too, hopefully creating an amalgam that works.

Just seeing Google ‘fail’ at something though is surprising enough. However, as with all their products, the marketing was limited to word of mouth and occasional employee tweet – so no wastage there, but perhaps an opportunity missed. With their market strength and resources, it is probably still deemed a better option to innovate and capitulate than simply tread water.

Anyway, the disintegration of Wave adds further credence to claims of Google Me’s existence. In fact, it might well pave the way for an earlier roll-out, who knows? What I do know though is that we can safely cross one off the list for ‘What to Look Out For in the World of Search in 2010‘ – ah well, you win some, you lose some.

Share this post

What do you think?

  • aspect-ratio google-adwords-analytics-attribution
    Conor Maurice

    Attribution 101: Google Analytics and AdWords

    In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.

    (more…)

    Conor Maurice
    26th Mar 2018
    Analytics
  • aspect-ratio bing-logo-woodsign
    Liam Huckins

    Why Bing is a Valuable Paid Media Platform

    For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored.  Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.

    (more…)

    Liam Huckins
    8th Mar 2018
    Paid Search

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?