We're hiring

Call 03332 207 677

Stephen Logan

Google Wind Up Wave as Social Push Beckons

5th Aug 2010 SEO 1 minute to read


Google finally call time on Wave after a near universal lack of interest; however, does this now leave the door open for new social technologies like Google Me?

Google Wave was released in a bubble of excitement and expectation. However, less than a year later, it has finally burst [Update on Google Wave | Google Blog]. Competition to be one of the chosen few (well, 100,000) to test it was fierce, but it seems wider public adoption proved to be more challenging.

With Buzz still ticking over and rather loud murmurings emanating from Google HQ about a new social media platform, space for Wave was always going to be limited. Writing it off as a shambolic failure would be a little premature though I feel.

Technologies come and go. Some innovations succeed, whilst others fail – that’s just the way of things. For Google, Wave may well prove to be a vital learning experience. General consensus seems to suggest that this email/social hybrid worked. Eric Schmidt in a recent Q&A even described it as a “very clever product” [see: Eric Schmidt on the demise of Google Wave | CNet]. It just failed to reach the user numbers needed for it to function effectively.

Whilst Buzz neatly maintains Gmail integration, Wave has left a window of opportunity for a dedicated social service under the Google umbrella. Invariably some technologies they developed for Wave will now be pumped into a new format. They can learn from the mistakes of both Buzz and Wave too, hopefully creating an amalgam that works.

Just seeing Google ‘fail’ at something though is surprising enough. However, as with all their products, the marketing was limited to word of mouth and occasional employee tweet – so no wastage there, but perhaps an opportunity missed. With their market strength and resources, it is probably still deemed a better option to innovate and capitulate than simply tread water.

Anyway, the disintegration of Wave adds further credence to claims of Google Me’s existence. In fact, it might well pave the way for an earlier roll-out, who knows? What I do know though is that we can safely cross one off the list for ‘What to Look Out For in the World of Search in 2010‘ – ah well, you win some, you lose some.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News
  • aspect-ratio HoloLens Logo
    Samantha Noble

    The Microsoft HoloLens and How Brands Could Use It

    When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.

    This is what makes HoloLens different.

    (more…)

    Samantha Noble
    @samjanenoble

    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?