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We all hopefully know how important negative keywords are to the success of a paid search campaign, if you don’t then I suggest you have a read of this negative keywords article.
Have you ever experienced how cumbersome a large negative keyword list can be (when I say large I mean thousands)? More importantly when you have multiple campaigns, with multiple ad groups which all use the same negative keywords? Well Google have introduced a new way of managing these groups of keywords through Negative Keyword Lists.
The tool allows you to add a list of negative keywords and then allocate these to particular campaigns within your account. The lists are managed centrally and any changes will be rolled out across each of the campaigns you have chosen to link with the list.
It may not sound like a massive ground-breaking idea, but when you have thousands of negatives and dozens of campaigns each with dozens of ad groups this neat little tool will save a lot of clicking, copying and pasting!
A quick ‘How To’ guide
Getting your lists ready…
Create as many negative keyword lists as you wish at this stage, they are allocated to campaigns individually. Your negative keywords lists are now ready to use!
Using your lists…
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.