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We all hopefully know how important negative keywords are to the success of a paid search campaign, if you don’t then I suggest you have a read of this negative keywords article.
Have you ever experienced how cumbersome a large negative keyword list can be (when I say large I mean thousands)? More importantly when you have multiple campaigns, with multiple ad groups which all use the same negative keywords? Well Google have introduced a new way of managing these groups of keywords through Negative Keyword Lists.
The tool allows you to add a list of negative keywords and then allocate these to particular campaigns within your account. The lists are managed centrally and any changes will be rolled out across each of the campaigns you have chosen to link with the list.
It may not sound like a massive ground-breaking idea, but when you have thousands of negatives and dozens of campaigns each with dozens of ad groups this neat little tool will save a lot of clicking, copying and pasting!
A quick ‘How To’ guide
Getting your lists ready…
Create as many negative keyword lists as you wish at this stage, they are allocated to campaigns individually. Your negative keywords lists are now ready to use!
Using your lists…
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.