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We all hopefully know how important negative keywords are to the success of a paid search campaign, if you don’t then I suggest you have a read of this negative keywords article.
Have you ever experienced how cumbersome a large negative keyword list can be (when I say large I mean thousands)? More importantly when you have multiple campaigns, with multiple ad groups which all use the same negative keywords? Well Google have introduced a new way of managing these groups of keywords through Negative Keyword Lists.
The tool allows you to add a list of negative keywords and then allocate these to particular campaigns within your account. The lists are managed centrally and any changes will be rolled out across each of the campaigns you have chosen to link with the list.
It may not sound like a massive ground-breaking idea, but when you have thousands of negatives and dozens of campaigns each with dozens of ad groups this neat little tool will save a lot of clicking, copying and pasting!
A quick ‘How To’ guide
Getting your lists ready…
Create as many negative keyword lists as you wish at this stage, they are allocated to campaigns individually. Your negative keywords lists are now ready to use!
Using your lists…
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.