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Getting Noticed on Google in Easy Steps By Ben Norman, UK Search Engine Optimisation Specialist
What do you do when you have a website but nobody can find it in the world’s most popular search engine, Google? You need to optimise it!
Leading UK search engine optimisation consultant and managing director of Koozai, Ben Norman will show you how to optimise your website to appear higher in Google in his new book “Getting Noticed on Google in Easy Steps”.
Ben said “I was approached in 2006 by Computer Step and asked to write a book detailing how to market a website to Google. Regardless of your current skill set you will be able to follow the do-it-yourself processes and find the answers you need easily. You will also be able to implement changes to increase your websites relevance to Google and ultimately increase your online visibility.”
“Getting Noticed on Google” is part of the world famous “in easy steps” range of books from Computer Step. Computer Step is the leading UK computer book publisher and has been supplying affordable computer books to people worldwide since 1991.
The book covers all bases when it comes to getting Google to notice your website. Through-out its full colour illustrated pages you will be guided through the entire process of optimising your website from keyword, website and competition analysis to website optimisation and reporting. You will learn how to:
* Find profitable keywords
* Optimise your own website
* Build inward links to your website
* Find out who your online competition is and what they are doing
* Use and find free search engine optimisation tools
If you are looking to get your website found on Google then this book is a must to enable you to effectively optimise your website.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.