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Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI.
Today I’ve looked at the benefits and disadvantages of different levels of outsourcing for Digital Marketing services, from in-house to consultancy to fully outsourced services.
Before we look at the advantages and disadvantages of varying levels of outsourcing in Digital Marketing, let’s consider some of the tasks which can be outsourced to different teams and agencies:
While there are many other branches of Digital Marketing, these are some of the most commonly outsourced, with specialist agencies available in each area.
Now let’s look at the different levels of outsourcing in Digital Marketing and some of the specific benefits and disadvantages of each.
Not outsourcing any aspects of the Digital Marketing process is fairly uncommon these days, with even small businesses finding benefits in using external suppliers for some of their Digital Marketing needs, including Website and Social Media Management. However there are still some benefits of retaining Digital Marketing in-house for some businesses to consider.
When businesses do decide to retain Digital Marketing in-house, they may find that it is more beneficial or cost-effective to train existing staff in aspects of Digital Marketing than it is to recruit experienced ones. This training is often carried out externally by Digital Marketing companies who specialise in the areas of training needed.
If you’re not ready or prepared to fully outsource all activities, seeking consultancy advice and recommendations can be extremely beneficial for businesses of all sizes.
Whether through external independent experts or specialist agencies, full outsourcing of Digital Marketing tasks has many benefits, particularly when it comes to long-term success and ROI. There are many different types of agency, which each specialise in different areas, from SEO and PPC to brand management and public relations.
The information in this post, including the advantages and disadvantages highlighted, is not by any means definitive or conclusive, but should give you some ideas and things to consider when reviewing Digital Marketing processes and strategy. It’s important to weigh up the pros and cons carefully when it comes to the implementation as it’s an increasingly important part of business that can deliver fantastic results when executed effectively.
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Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.