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Alongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that will make your digital marketing life easier. Of course, they won’t do the job for you but they will certainly help you do it faster and in a more efficient way.
I’ve put together a list of my favourite Tools and Extensions that I seriously couldn’t live without. So whether you work in-house, for a digital agency or as a consultant, these tools can really help give you more time to focus on the serious stuff. I hope you will find them useful!
The diagnosis feature of the SEOQuake Toolbar plugin is very useful especially when you’re doing a page analysis and you want to see a quick overview as well as the status of all key on-page elements such as:
Download: SEOQuake Chrome Extension
If you want to quickly find out all the redirects that have been visited before reaching the current page, this is a must-have tool. Ayima Redirect Path it’s an excellent chrome extension that will show the exact redirect path as well as the HTTP status codes including 301, 302, 404 and 500. It’s a very handy tool that will help you check whether a website’s got issues with:
Download: Ayima Chrome Extension
HTTP Headers is another must-have extension as it lets you see the current HTTP Response Headers and HTTP Response Status for a URL in just one click. This is extremely useful when you want to check if pages with errors are handled correctly and redirect to a specific error URL (404).
Download: HTTP Headers Chrome Extension
This awesome free tool was created by Tom Anthony and it’s my personal favourite for a quick and dirty status check of broken links. You simply copy and paste all the URLs you want to analyse and wait for the magic. This tool will show you;
Bookmark it: Bulk HTTP Header Checker
If you’re bored of the official Google Site Speed test and want something more advanced then the Pingdom tool is what you need. This totally free tool gives you more detailed insights into site speed than Google. Plus this tool allows you to run a page speed test and archive it, which means that you can use it as a comparison each month.
It’s very easy to read and understand with nice presentations of data which makes it easier to see improvements. You get to see the data in a waterfall-style so you can easily identify any slower loading elements of a page.
Bookmark it: Pingdom Site Speed
I’m pretty sure you know all the benefits of marking up information on your website with Schema templates. This free tool makes it super-easy and fast to create these schema codes. Again, you just need to type in the required information and it will generate the code for you.
One of my favourite is the organisation logo one where you paste the URL of the website and the address of the image;
Bookmark it: MicroDATAgenerator Tool
Another tool from the Schema-makers family is Schema-Creator which will also do the job for you. I use it for marking up product pages.
Here’s an example of a simple form you will need to fill in, in order to get the mark-up for a product:
If you want to create a HTML Geo Tag for your website in less than 3 seconds then GEO Tag Generator is the one to use. You just need to copy your office/business address and paste it into this tool.
Bookmark it: GEO Tag Generator Tool
Semantic Inspector is a free Chrome extension that will check if a website uses HTML Microdata and the structure of it;
Download it: Semantic Inspector
This is a no-brainer for me, especially when my client can’t (for some reason) make any changes to their site’s code. With this point-and-click tool you simply tag/highlight the data with your mouse; instead of doing any amends to the site’s code. I would recommend using both the Highlighter tools as well as Schema templates, however if you don’t have access to change the code then Google Highlighter has got you covered.
Try it: Google Highlighter Tool
Download it: Web Developer Chrome Extension
Wappalyzer is a useful extension which analyses your site as well as the server it is on and gives you insights into:
This handy tool simulates the appearance of your page’s snippet in Google SERPs, which allows you to optimise your Meta titles and descriptions for better click through rates. It also enables you to see if the Meta data is too long.
Bookmark it: SEOmofo Snippet Optimiser
Simply Measured have several free reports that will help you analyse your brand across Social profiles including Twitter, Facebook, Google+ as well as Instagram. I’ve tested them myself; they’re super-awesome and comprehensive reports that will save you time and provide you with useful insights in no matter of time. Plus you can save them as Excel spreadsheets!
Get them here: Simply Measured Social Reports
Pinstamatic is definitely a must-bookmark tool for all Pinterest lovers as it offers a lot of ideas for your Pin boards. With this tool you can simply pin anything incuding quotes, important dates, Spotify songs, images with captions, Twitter profiles and much more.
Bookmark it: Pinstamatic
Shotpin is a free extension that will ease your Pinterest activity. It acts as a screen grab-like tool allowing you to take a snapshot of anything you see on your screen and pin it to your Pinterest board. The official Pinterest Pin It Button allows you to pin only recognised images so Shotpin definitely wins this battle.
Download it: Shotpin for Chrome
LikeAlyzer is great free tool that will help you analyse any Facebook page in seconds. You just need to paste the URL of the page you want to evaluate and you will get an overview of your page statistics including;
Bookmark it: LikeAlyzer
This web tool is again from the legend, Tom Anthony. It allows you to find out the number of Facebook Likes, Tweets and Google +1 a specific page received. With this simple bulk checker you can copy and paste a list of pages to explore the social shares for a longer list of pages at once. Tom’s tool also gives you an option to download all of the data into a CSV file.
Bookmark it: Bulk Social Metrics Tool
The following tools are not particularly SEO or Social Media related however they will definitely increase your productivity.
As the name suggests with the Note Anywhere extension you can leave a note on any website or page you want. It will stay there even if you close your browser and come back in a couple of days. Therefore, it’s very handy when you want to remind yourself what keywords you want to target, tasks you have to complete or anything else you need to do with that page or website.
This tool will help you keep track of the time spent on particular website so you don’t ‘waste’ more time than is needed. If you want be more productive then this extension is worth having. You can limit the time you spend for example on Facebook and other time-wasting websites.
Download it: Stay Focused for Chrome
With this awesome web tool you can easily calculate a percent of a value before and after, or find the percentage change between two values. You just type your numbers and hit calculate and that’s it! Simples!
Bookmark it: Percentage Calculator
Scraper Extension is a no brainer when it comes to data mining. With this tools you can highlight information on any website and scraper will transform it for you into a spreadsheet compatible with Google Docs.
Download it: Scraper Chrome Extension
This free chrome extension will check whether all the links on your page are working correctly. It will show you which one are valid and which are broken. Simples! Thanks Dan, I’m already using it!
Download it: Check My Links Chrome Extension
Another very useful Chrome extension perfect for testing the responsiveness of your website. Just put the URL of your website and in seconds this tool will show you how your website looks like on:
Download it: Dimensions Chrome Extension
I’ve just found another handy tool that will save you a lot of time, for example when doing website audit. Actually, the Feedthebot tool site (mastered by a star, Patrick Sexton) features all the important tools under one roof so feel free to ‘pick & mix’.
With the Image SEO Tool you just insert the URL of the website you want to check and it will examine how well the image are optimised. It will analyse all the below factors and provide you with recommendations;
Have I missed something?
I’m sure there are tons of other useful tools out there, so please feel free to add your favourites in the comments below. I would love to hear the tool you can’t live without.
DIY tools set collage. Isolated on white background from BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.