We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Finding the Correct Online Community

13th Aug 2009 SEO 1 minute to read

One of the most effective ways to ensure that a company is being successful in its online marketing efforts is to get traffic from the right audience, which means knowing who the target audience is in the first place. The target audiences are those people who will visit the company website/blog for advice and help with problems, this is the online community.

There are many tools available to help a business find their online communities here are two of them:

Backtype – searching for people and following them to see where they comment, looking for particular names or companies that are relevant to the audience and seeing who comments, then building a community from there, with people who have similar interests and business needs.

Tweet Reach – This allows people to follow someone on Twitter who is definitely active and shows what they are tweeting about. It enables someone to search for a particular phrase and find out who else is writing about this phrase, etc.

Targeting the wrong audience can lead to criticism and people not appreciating what the company is doing, finding the community online where the business fits in and is seen as the expert, means people will keep coming back for advice and updates.

Share this post

What do you think?

  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO
  • aspect-ratio
    Dan Rice

    What Does Content Marketing Mean?

    The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

    (more…)

    Dan Rice
    @thedangrice
    18th Jul 2018
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.