We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Finding the Correct Online Community

13th Aug 2009 SEO 1 minute to read


One of the most effective ways to ensure that a company is being successful in its online marketing efforts is to get traffic from the right audience, which means knowing who the target audience is in the first place. The target audiences are those people who will visit the company website/blog for advice and help with problems, this is the online community.

There are many tools available to help a business find their online communities here are two of them:

Backtype – searching for people and following them to see where they comment, looking for particular names or companies that are relevant to the audience and seeing who comments, then building a community from there, with people who have similar interests and business needs.

Tweet Reach – This allows people to follow someone on Twitter who is definitely active and shows what they are tweeting about. It enables someone to search for a particular phrase and find out who else is writing about this phrase, etc.

Targeting the wrong audience can lead to criticism and people not appreciating what the company is doing, finding the community online where the business fits in and is seen as the expert, means people will keep coming back for advice and updates.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News
  • aspect-ratio
    Cat Birch

    Marcus Knight Speaking at SMX London 2017

    SMX London 2017 is one of the biggest search marketing conferences in the world, and it takes place on 23rd and 24th May. We are very pleased to announce that our very own Marcus Knight, will be speaking at this industry-leading event.

    (more…)

    Cat Birch
    @MissCatBirch
    11th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?