We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
One of the most effective ways to ensure that a company is being successful in its online marketing efforts is to get traffic from the right audience, which means knowing who the target audience is in the first place. The target audiences are those people who will visit the company website/blog for advice and help with problems, this is the online community.
There are many tools available to help a business find their online communities here are two of them:
Backtype – searching for people and following them to see where they comment, looking for particular names or companies that are relevant to the audience and seeing who comments, then building a community from there, with people who have similar interests and business needs.
Tweet Reach – This allows people to follow someone on Twitter who is definitely active and shows what they are tweeting about. It enables someone to search for a particular phrase and find out who else is writing about this phrase, etc.
Targeting the wrong audience can lead to criticism and people not appreciating what the company is doing, finding the community online where the business fits in and is seen as the expert, means people will keep coming back for advice and updates.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)