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The 2.0 update of Google Penguin is in full swing with plenty of sites already hit hard and whilst it may not have been the drastic update some predicted there is no denying that in some circles of the web there has already been an impact. For those areas that Google missed they are no doubt already prepping the next update. So whether you’ve been hit or not we’ve compiled ten videos that can help.
All of these videos are taken from Koozai TV which contains over 100 free videos devoted to digital marketing.
If you don’t have time to watch the videos now or prefer text to video then you can download our free whitepaper on backlink analysis and removal.
I take a look at what the original update was intended to impact in this video based on first reactions to the 1.0 update. In this video you’ll get a good idea of whether Penguin achieved its goals and a reminder of what the long term focus is for future updates.
To make sure you are aware of any drops Ollie recommends nine checks that you should do regularly, including Google Webmaster Tools, Google Analytics, backlink analysis and rankings reports. Even tracking social mentions can help you tell if things are going wrong and provide an early warning signal.
Emma looks at how you can tell if you have been hit by a manual penalty and the steps you should take to recover. Including how to check your backlinks, remove links, use the disavow tool and file a reconsideration request.
It’s not just links that could be affecting your website, there could also be other spam tactics that are affecting your performance or even Negative SEO. In this video Andy covers old SEO tactics that are no longer best practice, so you can make sure your site is in line with what Google value.
Used correctly tools can help save you time and provide focus on the things that matter. That’s one of the reasons Tara has put together a guide to ten tools she loves including Panguin and Majestic SEO, amongst others, that can help you determine Penguin issues and protect your website in the long term.
Along with the tools Tara discusses it’s also important to remember that link removal and detection is often a very manual process that relies on a critical analysis of the data you have. So whilst tools are the first step, a human element is needed. That’s where this video from Ollie comes in which looks at the human part of link removal.
With old link building tactics becoming less effective and so many people removing their links what is next for link building? Many people have found success in content marketing, much to the joy of James who heads up our team of content marketers. In this video he explains how to make content marketing work with a look at all the options you could try.
The Penguin update, and Panda update before it, have caused a shift in priorities for many SEO projects and ultimately has made a lot of campaigns stronger and more focused on making the web better. In the last video in this roundup Andy covers what SEO means in 2013 and the tactics you should now be using.
I hope you’ve found this roundup useful. If you have comments on any of the videos please leave them below.
Handshake with Penguin by BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.