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There’s no doubting that SEO services get a lot of plaudits for getting websites noticed. In a recent Econsultancy article, SEO was compared to being a ‘goal hanger’, effectively being in the right place to benefit from other’s hard work and graft.
There’s probably more than a little bit of truth to this suggestion. However, keywords have shaped the way the Internet is used and ultimately the way in which both SEO professionals and casual search engine users interact. The language of the Internet is such that we don’t ask questions as much as we do make statements.
For example, if I was going to look for a grocery shop in Portsmouth, I’m unlikely to type in “where is the best place to buy groceries in Portsmouth?” If I do, this is all I can expect to see.
Conversely, type in “Tesco Portsmouth” or even less specifically “Supermarket Portsmouth” and you get exactly what you need almost straight away.
This kind of logic is now engrained in all Internet users, almost as an unwritten code. Defining, creating and distributing these keywords is therefore down to the SEO strategists, who simply bring in the people who already knew what they were looking for, just perhaps not where to find it.
The success and failure of any site can be determined by any number of factors though these days. You’ve got to have good strong links, a solid social media background and quality content. Only with all these things in place, plus your SEO language, will it all come together.
Of course, as a Search Marketing Company, we are likely to defend the SEO services we offer; but the simple truth is, that whilst it may be the domain of the goal-poaching ‘glory hunters’, the Ruud Van Nistlerooy’s, Luca Toni’s and Filippo Inzaghi’s if you like, it is ultimately an essential asset. If there’s nobody there to poach your goals, or in SEO’s case, boost your search ranking, then inevitably the whole team will suffer as a result.
So, returning to the original question, does SEO take too much credit? The answer is simple, no. Perhaps a more accurate question may have been: Do other elements of search marketing get too little credit? To which I’m sure the conclusion would be very different, but that’s an argument for another day.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.