We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Companies Opting for Online Advertising over TV

20th Aug 2009 SEO 1 minute to read

GAP LogoBusinesses across the world are still feeling the effects of the recession pulling at their purse strings, which means turning to new ways to market their products.

Jumping on the social media band wagon is high street retailer, GAP. They have chosen to avoid traditional television advertising for its new line and are marketing their ‘Born to Fit’ range on the global networking site, Facebook.

They are hoping the new line of denim wear will reach more consumers through this medium than on TV. The campaign will feature banner ads placed on blogs to state what each page is there to do. The banners have been placed on a lifestyle and entertainment website called popsugar.com and they have titled the journal ‘Born to Strategise.’

Alongside the campaign, GAP, will also be using more traditional marketing methods such as cinema, print and outdoor ads, the purpose of these though is to send consumers to the Facebook page. On the page they have cleverly placed a video of Gap’s fit engineer – Rada Shadick, explaining the inspiration behind the ‘Born to Fit’ range.

More and more consumers are turning to social media for day to day things like finding out the latest headlines and what’s new from manufacturers – the bonus for consumers is that people are able to immediately comment on a product or news story thus giving a positive or negative review.  As we discussed in our earlier post, Find a Fortune on Facebook, companies like GAP are starting to abandon their large scale television ads in favour of social media.

Knowing that their peers will be there to assist in their decision making is a comforting thought for consumers, so for a company to get on their right side is highly important in this day and age as one negative comment posted on a social network site could be very damaging.

With recent studies showing that online advertising is just as effective as television it is perhaps understandable that more companies are heading online. Experts in the online marketing sphere have recently suggested that it is necessary for digital advertisers to harness the power of social networking as it offers great campaign opportunities and will inevitably boost the profile of a company.

Share this post

What do you think?

  • aspect-ratio answer-the-public-blog-feature-image
    Lola Michels

    How To Use ‘Answer The Public’ In Your Content Strategy

    A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.

    But how do you find out which questions your audience needs answers to?

    At Koozai, one of our starting points tends to be Answer the Public. (more…)

    Lola Michels
    25th May 2018
    Content Marketing
  • aspect-ratio traditional-vs-digital-pr-blog
    Vicky Taylor

    What Is The Difference Between Digital PR And Traditional PR?

    Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)

    Vicky Taylor
    @vicky_taylor
    8th May 2018
    Digital PR

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.