Call 03332 207 677

Stephen Logan

Click Fraud Figures Continue to Improve

27th Jul 2009 SEO 1 minute to read


Click fraud is one of the unfortunate bi-products of online paid search. It occurs when an individual or automated program deliberately clicks on certain advertisements, thus triggering an automatic charge, despite having no interest in the actual content.

News that it has dropped to 12.7% for the second quarter of 2009 should come as a reassurance to all online advertisers. Google and the other major search engines have been making huge strides in reducing the possibility of this kind of fraud occurring. In fact, these latest figures show a significant drop since the same quarter last year where the figure stood at 16.2%.

Paid search still remains one of the most targeted and effective ways of reaching out to an audience. Whilst overall advertising numbers have dwindled since the start of the global recession, few would argue that it remains an invaluable resource for smaller companies looking to even the playing field against the larger corporations.

There is still a lot that needs to be done in order to combat click fraud, but this does show that steady progress is being made. With increased safety comes greater efficiency, with improved efficiency comes better profitability; all of which makes PPC one of the best ways to get targeted traffic directly to your site.

Review our services page if you’re interested in Koozai’s pay per click advertising services, which include professional management and continual analysis of all your campaigns. If you suspect click fraud, there is free and effective solution available.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

1 Comment

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?