Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Click fraud is one of the unfortunate bi-products of online paid search. It occurs when an individual or automated program deliberately clicks on certain advertisements, thus triggering an automatic charge, despite having no interest in the actual content.
News that it has dropped to 12.7% for the second quarter of 2009 should come as a reassurance to all online advertisers. Google and the other major search engines have been making huge strides in reducing the possibility of this kind of fraud occurring. In fact, these latest figures show a significant drop since the same quarter last year where the figure stood at 16.2%.
Paid search still remains one of the most targeted and effective ways of reaching out to an audience. Whilst overall advertising numbers have dwindled since the start of the global recession, few would argue that it remains an invaluable resource for smaller companies looking to even the playing field against the larger corporations.
There is still a lot that needs to be done in order to combat click fraud, but this does show that steady progress is being made. With increased safety comes greater efficiency, with improved efficiency comes better profitability; all of which makes PPC one of the best ways to get targeted traffic directly to your site.
Review our services page if you’re interested in Koozai’s pay per click advertising services, which include professional management and continual analysis of all your campaigns. If you suspect click fraud, there is free and effective solution available.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.