We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

Click Fraud Figures Continue to Improve

27th Jul 2009 SEO 1 minute to read

Click fraud is one of the unfortunate bi-products of online paid search. It occurs when an individual or automated program deliberately clicks on certain advertisements, thus triggering an automatic charge, despite having no interest in the actual content.

News that it has dropped to 12.7% for the second quarter of 2009 should come as a reassurance to all online advertisers. Google and the other major search engines have been making huge strides in reducing the possibility of this kind of fraud occurring. In fact, these latest figures show a significant drop since the same quarter last year where the figure stood at 16.2%.

Paid search still remains one of the most targeted and effective ways of reaching out to an audience. Whilst overall advertising numbers have dwindled since the start of the global recession, few would argue that it remains an invaluable resource for smaller companies looking to even the playing field against the larger corporations.

There is still a lot that needs to be done in order to combat click fraud, but this does show that steady progress is being made. With increased safety comes greater efficiency, with improved efficiency comes better profitability; all of which makes PPC one of the best ways to get targeted traffic directly to your site.

Review our services page if you’re interested in Koozai’s pay per click advertising services, which include professional management and continual analysis of all your campaigns. If you suspect click fraud, there is free and effective solution available.

Share this post

1 Comment

What do you think?

  • aspect-ratio google-adwords-analytics-attribution
    Conor Maurice

    Attribution 101: Google Analytics and AdWords

    In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.

    (more…)

    Conor Maurice
    26th Mar 2018
    Analytics
  • aspect-ratio bing-logo-woodsign
    Liam Huckins

    Why Bing is a Valuable Paid Media Platform

    For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored.  Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.

    (more…)

    Liam Huckins
    8th Mar 2018
    Paid Search

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?