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Click fraud is one of the unfortunate bi-products of online paid search. It occurs when an individual or automated program deliberately clicks on certain advertisements, thus triggering an automatic charge, despite having no interest in the actual content.
News that it has dropped to 12.7% for the second quarter of 2009 should come as a reassurance to all online advertisers. Google and the other major search engines have been making huge strides in reducing the possibility of this kind of fraud occurring. In fact, these latest figures show a significant drop since the same quarter last year where the figure stood at 16.2%.
Paid search still remains one of the most targeted and effective ways of reaching out to an audience. Whilst overall advertising numbers have dwindled since the start of the global recession, few would argue that it remains an invaluable resource for smaller companies looking to even the playing field against the larger corporations.
There is still a lot that needs to be done in order to combat click fraud, but this does show that steady progress is being made. With increased safety comes greater efficiency, with improved efficiency comes better profitability; all of which makes PPC one of the best ways to get targeted traffic directly to your site.
Review our services page if you’re interested in Koozai’s pay per click advertising services, which include professional management and continual analysis of all your campaigns. If you suspect click fraud, there is free and effective solution available.