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Can You Guarantee a Top Ranking Position?
One of the most regularly questions asked and the easiest to answer, no we can’t. Nobody can in fact. The only way that anybody could guarantee a top spot is if they were working for the search engine itself and were privy to the extremely sensitive information that determines how the algorithm functions. Needless to say, that is extremely unlikely.
SEO is a process built around continuous development. Even the most seasoned specialists invest a great deal of time to learning each and every day; it doesn’t stop. There’s no magic answer in search engine optimisation, it’s about building knowledge and implementing the changes that will provide the greatest benefit to an individual site. Website strength is then gained over time, helping the search engines to see its value to the searchers and subsequently ascribing greater authority to the site and its pages.
Some businesses may try to suggest that they can guarantee getting you to the top of Google; but generally speaking, that should be seen as a warning sign. Search terms vary in competitiveness and the number of times they are entered; if you’re targeting a highly popular phrase, the likelihood is that it will take some time to get anywhere near to top, let alone the lead position itself. Some niche terms may be simpler and can achieve the a first page position relatively quickly, but again, there’s no guarantee.
Don’t be deterred though. Without extensive SEO your website will struggle to rank for any terms, on any search engine and at any position. An SEO Company like Koozai can provide invaluable assistance and really help to strengthen a site throughout, helping it rank better for your keywords. Maybe, just maybe, that will lead you to the top of the search engine at some point in the future, but we can’t promise that. SEO is a valuable long-term investment, not a quick fix.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.