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Can a Blog Improve my Site’s SEO?
Blogs have become a major part of the way we read and report news. With the real-time distribution of information, made possible by the spread of social media, bookmarking and improved search engine indexing, the sharing of information has become far easier and more popular.
A blog may not have much in the way of a direct boost for your website’s SEO; however it will help you tap into the lucrative stream of online users seeking news and services. By attracting visitors to your blog, you can then redirect them to the monetising areas of your site, thus boosting your overall traffic.
By keeping your blog engaging, relevant and full of news from within your industry, you can ensure a core following of readers whilst also attracting casual searches too. You can also top-up your visitors by promoting through the various social media channels, including Twitter and Facebook, as well as bookmarking tools such as Digg and StumbleUpon.
Like most things on the Internet, a blog post can be active for an indefinite period of time. Therefore, years in the future, you could be gaining traffic from a single post; giving an even greater incentive to get on and produce quality articles regularly.
So will it help your site’s SEO? It’s marginal. Of course new information will always attract search engine spiders, helping your pages to get indexed quicker, which may in turn boost your rankings elsewhere on the site. However, the real benefit comes in the form of increased traffic, which can then be diverted to the areas on your site that you really need it.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.