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Can a Blog Improve my Site’s SEO?
Blogs have become a major part of the way we read and report news. With the real-time distribution of information, made possible by the spread of social media, bookmarking and improved search engine indexing, the sharing of information has become far easier and more popular.
A blog may not have much in the way of a direct boost for your website’s SEO; however it will help you tap into the lucrative stream of online users seeking news and services. By attracting visitors to your blog, you can then redirect them to the monetising areas of your site, thus boosting your overall traffic.
By keeping your blog engaging, relevant and full of news from within your industry, you can ensure a core following of readers whilst also attracting casual searches too. You can also top-up your visitors by promoting through the various social media channels, including Twitter and Facebook, as well as bookmarking tools such as Digg and StumbleUpon.
Like most things on the Internet, a blog post can be active for an indefinite period of time. Therefore, years in the future, you could be gaining traffic from a single post; giving an even greater incentive to get on and produce quality articles regularly.
So will it help your site’s SEO? It’s marginal. Of course new information will always attract search engine spiders, helping your pages to get indexed quicker, which may in turn boost your rankings elsewhere on the site. However, the real benefit comes in the form of increased traffic, which can then be diverted to the areas on your site that you really need it.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.