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The Internet presents limitless opportunities for mid-sized businesses that want to compete in the larger market. Thanks to affordable online marketing options, it’s possible for a medium-sized business to carve a place in their sector and contend with the bigger companies. The problem is finding or choosing the most suitable way to market your product or service online.
There are a number of options for businesses to choose from when considering cost-effective or affordable Internet marketing solutions, although the combined method or blended mix of marketing might better serve as the best approach. This blended approach is made up of the five most effective and affordable ways to market your business website online.
Although SEO, or search engine optimisation, appears to be a rather simple way to increase your share of online traffic, the Natural Search results that it yields are powerfully impressive. SEO is the process of engineering your website so that it most effectively responds to the way that potential customers search for your business online.
Many people believe that SEO is something that can be done by just about anyone, but it takes a professional SEO expert to glean dynamic results without causing some of the very damaging errors that amateurs easily make.
Always choose to work with a professional SEO in order to get the best out of your website’s SEO potential. The cost of an SEO expert is nothing compared to the potential increase in revenue from having your website optimised.
The Internet is a word-based medium and very much search driven. Including articles on your website has a multiplicity of benefits, not least of all providing your customers with up to date expert advice. Other benefits include:
You don’t need to be an expert author, there are lots of highly competent and affordable writers that can provide any number of quality articles for your website on any topic.
PPC, or pay per click, is one of the best methods of bringing traffic to your website and converting it to sales.
Imagine advertising that is read directly by people who are already interested in your product or service. That’s exactly what PPC offers! When a potential customer is interested in your ad, they click to find out more. You only pay for the number of clicks that your ad receives and you can set your budget accordingly.
PPC represents a highly customisable and a truly affordable method of advertising. Unfortunately, this has been one of the reasons why so many people have attempted DIY PPC, resulting in some quite catastrophic wasted opportunities.
Your reputation online matters because it’s easily raised and easily damaged in the same measure. Online PR can be used to fire fight problems but can also be used to announce important product news, service changes, sales, launches and make the best use of all profile raising opportunities.
Still relatively in its infancy but drawing increased interest and attention, online video marketing can offer a stunningly effective alternative to television advertising. Many people have found that they can obtain dramatic results from very simple videos. In the increasingly competitive online market, this is one approach that cannot be ignored.
By using these five methods together, you will create a powerful yet affordable website marketing campaign for your business.
If you feel you need help with any of these areas and would like to work with a professional UK based search marketing agency, please refer to our search engine marketing services page.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.