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We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. In this review we take a look at the Advantages and Disadvantages of Acquisio and offer a brief summary of its features.
The demo of the application was excellent and it appeared to tick all the boxes for our clients and projects.
Prior to starting our trial we looked at other Acquisio Reviews and came across a few concerns from other past customers. These included poor customer support, difficult training materials and a lack of feedback on errors. These issues were raised with our account manager and we felt these were satisfied through their training portal and assurances on strong customer service. There were many good comments as well from satisfied customers, and with the above reassurances and these positives we agreed to trial the software.
Following the month trial, we decided against taking out the full agreement with Acquiso for a number of reasons. This Review of Acquisio is aimed to give you our opinion on the advantages and disadvantages of the tool so you can make an informed decision before proceeding.
There are a number of features within the main tool, each aimed at different elements of managing a PPC campaign:
Advantages of Acquisio
Disadvantages of Acquisio
Four of the team here at Koozai trialled the tool for just under one month before deciding not to proceed with the package any further. We manage big and small company accounts and complete over 100 client reports a month so are clearly the intended recipients of such a tool. Clearly some agencies that are very heavy on reporting or have clients that like their agencies to have lots of expensive tools could see this software as a great addition to their company.
At Koozai, we like to report on what we have done and we try to keep the reports short rather than fill them with endless graphs. Our objective as a company is to spend more time ‘doing the doing’ rather than on reporting. Where possible we empower our customers to use the tools they have to see the results themselves in real time, and if a graph is required it can be created quicker in Excel than in Acquisio.
Our trial is a reflection of our use of the software so may not be the case for everyone. We would really welcome your views on this product and if you have used or are a current customer of Acquisio please feel free to leave a comment so we can see how the tool has benefited or not benefited others.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.