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Today we welcome an infographic by the team at BlueGlass that draws on data from an Econsultancy survey to look at the state of content marketing in the UK. The survey looked at 1,300 digital marketing professionals and has some very surprising results.
There were at least five moments where I stared at the data shouting “what!?” but here are some of the most shocking statistics:
We’d love to hear your views on why this may be the case and how the next 12 months will change things in the comments section below.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.