Today we welcome an infographic by the team at BlueGlass that draws on data from an Econsultancy survey to look at the state of content marketing in the UK. The survey looked at 1,300 digital marketing professionals and has some very surprising results.
There were at least five moments where I stared at the data shouting “what!?” but here are some of the most shocking statistics:
- Only 38% of companies have a content marketing strategy
- 66% of companies don’t have a budget for content marketing
- 90% of people surveyed believe content marketing will become more important in the next 12 months
- 73% agree brands are becoming publishers
- Only 13% of agencies said they have a content marketing strategy!
This means that for all the preaching that is done about content marketing being a key part of any online marketing strategy, it is still very under served and under funded.
We’d love to hear your views on why this may be the case and how the next 12 months will change things in the comments section below.
What do you think?