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Today we welcome an infographic by the team at BlueGlass that draws on data from an Econsultancy survey to look at the state of content marketing in the UK. The survey looked at 1,300 digital marketing professionals and has some very surprising results.
There were at least five moments where I stared at the data shouting “what!?” but here are some of the most shocking statistics:
We’d love to hear your views on why this may be the case and how the next 12 months will change things in the comments section below.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.