We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Mike Essex

66% Of UK Companies Don’t Have A Content Marketing Budget

28th Nov 2012 Content Marketing, SEO Less than a minute to read

Content marketing statsToday we welcome an infographic by the team at BlueGlass that draws on data from an Econsultancy survey to look at the state of content marketing in the UK. The survey looked at 1,300 digital marketing professionals and has some very surprising results.

There were at least five moments where I stared at the data shouting “what!?” but here are some of the most shocking statistics:

  • Only 38% of companies have a content marketing strategy
  • 66% of companies don’t have a budget for content marketing
  • 90% of people surveyed believe content marketing will become more important in the next 12 months
  • 73% agree brands are becoming publishers
  • Only 13% of agencies said they have a content marketing strategy!
This means that for all the preaching that is done about content marketing being a key part of any online marketing strategy, it is still very under served and under funded.
Content Marketing UK Stats

Source

We’d love to hear your views on why this may be the case and how the next 12 months will change things in the comments section below.

Share this post

Free Whitepaper The Complete Guide To Content Marketing

What do you think?

aspect-ratio
Ross Momtahan

What does the EU’s new “Link Tax” law mean for digital marketers?

Ross Momtahan
12th Sep 2018
News
aspect-ratio
Converged Media
Dan Rice

What is the Difference Between Owned, Earned and Paid Media

Dan Rice
@iamdanrice
16th Aug 2018
Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.