We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
66% Of UK Companies Don’t Have A Content Marketing Budget
Today we welcome an infographic by the team at BlueGlass that draws on data from an Econsultancy survey to look at the state of content marketing in the UK. The survey looked at 1,300 digital marketing professionals and has some very surprising results.
There were at least five moments where I stared at the data shouting “what!?” but here are some of the most shocking statistics:
- Only 38% of companies have a content marketing strategy
- 66% of companies don’t have a budget for content marketing
- 90% of people surveyed believe content marketing will become more important in the next 12 months
- 73% agree brands are becoming publishers
- Only 13% of agencies said they have a content marketing strategy!
This means that for all the preaching that is done about content marketing being a key part of any online marketing strategy, it is still very under served and under funded.
We’d love to hear your views on why this may be the case and how the next 12 months will change things in the comments section below.
Share this post
A Guide To Page Speed Metrics
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)
What do you think?