Call 03332 207 677

Samantha Noble

2011 London SES Conference Summary

25th Feb 2011 SEO 2 minutes to read

Back in the office this morning after an excellent couple of days at the London SES Conference. Met some great people and watched a number of highly insightful presentations from the industry’s leading experts in Search Engine Marketing.

Big topic this year was Social Media with a number of presentations focusing on the various different aspects including Twitter, Facebook and utilising SEO and Social as a combined package.

The stand out presentations for me over the two days were:

Update on Real Time Search: I Want it Now!
Aaron Kahlow, Paddy Moogan and Dave Coplin gave a great talk on how real time search is developing and how marketers can jump on the back of this new stream of instant information.

Some of the take away tips include:

  • To get tweet images shown in the real time search results, you should tweet the image before including it in the post that you want to actually promote it in
  • Place a 301 redirect on the image file, directing it to your site away from the standard image hosting platforms to keep your users on your site
  • Get into Google News by:
    • Using multiple authors
    • Utilising a news sitemap
    • Adding a number to the URL
    • Keep asking Google for inclusion

Video Search Optimisation
Another great three speaker session with Paul Carff, Will Critchlow and Jonathan Allen on what we should be doing to get our videos optimised and distributed across the web.

Some of the take away tips include:

  • If you show videos on your site, you should always have a separate video Sitemap
  • Add the video transcript to the page to give you more content that is fully optimised (Speachpad)
  • Test different holding screens to see which gives you the highest open rate
  • Don’t only use YouTube to distribute your videos, some other great sites include Vzaar and Wistia
  • Use Microformats to embed more information into the page about the video, giving you more chance to get the information about the video to appear in the search results

Killer Facebook Marketing Tactics
On day two, Liana Evans and Massimo Burgio engaged with the audience with a fun and exciting session on Facebook Marketing Tactics. Lots of tips and advice taken from their presentations but a few of my take away tips are:

  • Engage, Engage, Engage… Don’t set up a Facebook page and not use it
  • Tag other users/pages in your posts to promote your company on their own pages which gets your brand in front of a lot more eyes
  • Keep your business page fresh and updated
  • If using Facebook Paid Advertising, you should be testing new ads all the time. On average Facebook users view 12 pages each time they log on and the average user logs on three times a day. Showing the same ads all the time will cause ad blindness!
  • Make sure your company has a social media policy, but that policy should not be to not let your staff utilise social! Giving your employees access to these sites to promote your brand is a great way of generating more brand exposure. The one liner social media policy should be…. Don’t Be Stupid, Think About What You Are Saying!

Massimo got the audience to watch a very funny video, which I think anyone who has used Facebook would love. Watch it here – Facebook Manners!

Lots of other great sessions but the above summarises my three standout ones from the two days. Great work from the SES team for arranging the conference!

Share this post

Samantha Noble
About the author

Samantha Noble

Sam is a talented multi-tasker, a dedicated mother to the gorgeous Theo and a big fan of cooking – word on the street is that she’s pretty good in the kitchen but we’re yet to know if this is true or not. Hint hint, we like cake, Sam.

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.


    Cat Birch
    2nd Dec 2016
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.


    Cat Birch
    30th Nov 2016

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?