Back in the office this morning after an excellent couple of days at the London SES Conference. Met some great people and watched a number of highly insightful presentations from the industry’s leading experts in Search Engine Marketing.
Big topic this year was Social Media with a number of presentations focusing on the various different aspects including Twitter, Facebook and utilising SEO and Social as a combined package.
The stand out presentations for me over the two days were:
Update on Real Time Search: I Want it Now!
Aaron Kahlow, Paddy Moogan and Dave Coplin gave a great talk on how real time search is developing and how marketers can jump on the back of this new stream of instant information.
Some of the take away tips include:
Video Search Optimisation
Another great three speaker session with Paul Carff, Will Critchlow and Jonathan Allen on what we should be doing to get our videos optimised and distributed across the web.
Some of the take away tips include:
Killer Facebook Marketing Tactics
On day two, Liana Evans and Massimo Burgio engaged with the audience with a fun and exciting session on Facebook Marketing Tactics. Lots of tips and advice taken from their presentations but a few of my take away tips are:
Massimo got the audience to watch a very funny video, which I think anyone who has used Facebook would love. Watch it here – Facebook Manners!
Lots of other great sessions but the above summarises my three standout ones from the two days. Great work from the SES team for arranging the conference!
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