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According to a recent report from Bloomberg, the numbers of customers using Facebook advertising within the past year have trebled,. The proliferation of targeted advertisements, which is in stark contrast to Twitter’s stand against paid ads, has clearly caught the attention of businesses and marketers everywhere, as well as the consumers.
By utilising the data that Facebook have on record, including location, age, interests and relationship status, advertisers can hone in on their key demographic and really achieve some eye-catching results. Due to the vast nature of the social networking site’s reach, you can connect with thousands, if not millions of potential customers through a single advertisement. Similarly you can localise your adverts, benefiting smaller businesses looking to trade within a certain region.
Ads themselves are extremely versatile; offering the chance to include an image as well as 135 characters of body text, to compliment the 25 character title. It is this, perhaps more than anything else, that helps to differentiate them from your standard PPC offering on all of the major search engines.
Conventional PPC still has an incredibly important role to play, particularly now with the emergence of Bing and Google trying to reassert its authority at the head of the search engine world. But this kind of fresh and highly focussed advertising is clearly a step into the future for many businesses; although could it be a step too far? Where there is great potential for success, there is equal chance of failure. Professional management and a shrewd focus are required in order to ensure your adverts don’t run away from you, wherever you choose to market them.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.