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According to a recent report from Bloomberg, the numbers of customers using Facebook advertising within the past year have trebled,. The proliferation of targeted advertisements, which is in stark contrast to Twitter’s stand against paid ads, has clearly caught the attention of businesses and marketers everywhere, as well as the consumers.
By utilising the data that Facebook have on record, including location, age, interests and relationship status, advertisers can hone in on their key demographic and really achieve some eye-catching results. Due to the vast nature of the social networking site’s reach, you can connect with thousands, if not millions of potential customers through a single advertisement. Similarly you can localise your adverts, benefiting smaller businesses looking to trade within a certain region.
Ads themselves are extremely versatile; offering the chance to include an image as well as 135 characters of body text, to compliment the 25 character title. It is this, perhaps more than anything else, that helps to differentiate them from your standard PPC offering on all of the major search engines.
Conventional PPC still has an incredibly important role to play, particularly now with the emergence of Bing and Google trying to reassert its authority at the head of the search engine world. But this kind of fresh and highly focussed advertising is clearly a step into the future for many businesses; although could it be a step too far? Where there is great potential for success, there is equal chance of failure. Professional management and a shrewd focus are required in order to ensure your adverts don’t run away from you, wherever you choose to market them.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.