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In my mind there are key steps that everyone should be following when a Pay Per Click campaign is being created. Whether you are new to PPC or an experienced Search Specialist, we all need guidelines to ensure we keep on track.
We may all have different tools that we use when creating a PPC campaign, but the end goal is always the same…. To have a well structured campaign that achieves good results and a positive ROI.
I have put together this Pay Per Click Campaign Checklist to give pointers on the different steps I take when creating a campaign and have summarised each point in more detail below. If you would like to add anything, please feel free to leave your comments at the end of this post.
Understand your Market
Defining the Campaign Structure
Conversion Tracking & Goals
Review, Review, Review
If you would like some help setting up your Pay Per Click campaign, please get in touch with our Sales Team.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.