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In my mind there are key steps that everyone should be following when a Pay Per Click campaign is being created. Whether you are new to PPC or an experienced Search Specialist, we all need guidelines to ensure we keep on track.
We may all have different tools that we use when creating a PPC campaign, but the end goal is always the same…. To have a well structured campaign that achieves good results and a positive ROI.
I have put together this Pay Per Click Campaign Checklist to give pointers on the different steps I take when creating a campaign and have summarised each point in more detail below. If you would like to add anything, please feel free to leave your comments at the end of this post.
Understand your Market
Defining the Campaign Structure
Conversion Tracking & Goals
Review, Review, Review
If you would like some help setting up your Pay Per Click campaign, please get in touch with our Sales Team.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.