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Last month, Google announced that they were raising the bar for the AdWords Certification Programme by increasing the number of exams a company needs to pass in order to maintain their qualified status.
Previously, there was only the one exam that individuals within a company needed to pass, the Google Advertising Fundamentals Exam. Google expanded the number of exams to include an additional three exams covering intermediate-to-advanced best practices in managing an AdWords Account.
The following exams are now available within the Google AdWords Certification Programme:
To maintain company status, individuals must pass the Fundamentals plus one of the three advanced exams.
This month, I sat and passed the Search Advertising Advanced Exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
For more information on our Pay Per Click Management services, contact our sales team today.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.