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Last month, Google announced that they were raising the bar for the AdWords Certification Programme by increasing the number of exams a company needs to pass in order to maintain their qualified status.
Previously, there was only the one exam that individuals within a company needed to pass, the Google Advertising Fundamentals Exam. Google expanded the number of exams to include an additional three exams covering intermediate-to-advanced best practices in managing an AdWords Account.
The following exams are now available within the Google AdWords Certification Programme:
To maintain company status, individuals must pass the Fundamentals plus one of the three advanced exams.
This month, I sat and passed the Search Advertising Advanced Exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status.
For more information on our Pay Per Click Management services, contact our sales team today.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.