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Now that you have set up your AdWords Account and have traffic going to your website, it is important that you know what all these people are doing on your website. That’s where Google Analytics can help you.
Analytics can separate the traffic you are paying to visit your site from the remainder of your traffic, allowing you to see if your advertising budget is converting to profit.
Under the Reporting tab in AdWords you will find the link to Google Analytics and follow the instructions on how to set up an Analytics Account and implementing the Google Analytics Tracking Code on your website. To check to see if you have correctly implemented the code, see our previous post on Implementing Google Analytics.
You don’t need to worry about adding tracking to the AdWords destination URLs as Google will do this automatically as long as you have auto tracking enabled in your AdWords Account
To check this:
Now that this is set up correctly you should be able to review the AdWords traffic in your Analytics Account.
Traffic Sources Report
The simplest report is the Top Traffic Sources report which will list the Source and Medium of all the traffic to your site. This will allow you to compare traffic levels over various time frames and the data can be displayed in tables or a graph format.
AdWords Campaigns Report
Within the Traffic Source collection of reports there are also AdWords reports. In these all your Campaigns will be populated with the number of Clicks which have been delivered. If you have Goals or E-commerce tracking set up, these will also report the ROI and the value of any transactions right down to keyword level.
Keyword Position Report
Once your AdWords Account becomes stable, is accumulating data and all your goals have been set up, create a Keyword Position Report to see which position in Sponsored Links proves to be most effective for your ads.
The information can then be used to enable Position Preference within your AdWords Account. For example, if a keyword converts better in position three, rather than position one or two and your average position in the search results is one. Then it could be more effective for the ad to show lower down in position three or set a variable like between two and four. Google doesn’t guarantee that your ad will always show in the position you requested.
Rather than competing for top spot all the time you might find that ads deliver better conversions in a lower position which may result in a lower Cost per Click (CPC).
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.