Mobile Device Platform Option within Google AdWords

You turn your back for a moment and Google slip in another change to AdWords!

If you go to your campaign settings in AdWords, you’ll now see an option under ‘Networks and bidding’ to select “iPhones and other mobile devices with full Internet browsers”.

AdWords Campaign Settings for Mobile Devices

Not to be confused with mobile ads, this is simply stating that you do want your standard text and image adverts to be shown on mobile devices where a user conducts a Google web search or appear on the content (AdSense) network.

Given that the number of mobile devices with full browser capability is relatively small at the moment, the effect of this option is likely to be negligible but certainly worth experimenting with if your spend with AdWords is significant.

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