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You turn your back for a moment and Google slip in another change to AdWords!
If you go to your campaign settings in AdWords, you’ll now see an option under ‘Networks and bidding’ to select “iPhones and other mobile devices with full Internet browsers”.
Not to be confused with mobile ads, this is simply stating that you do want your standard text and image adverts to be shown on mobile devices where a user conducts a Google web search or appear on the content (AdSense) network.
Given that the number of mobile devices with full browser capability is relatively small at the moment, the effect of this option is likely to be negligible but certainly worth experimenting with if your spend with AdWords is significant.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.