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You turn your back for a moment and Google slip in another change to AdWords!
If you go to your campaign settings in AdWords, you’ll now see an option under ‘Networks and bidding’ to select “iPhones and other mobile devices with full Internet browsers”.
Not to be confused with mobile ads, this is simply stating that you do want your standard text and image adverts to be shown on mobile devices where a user conducts a Google web search or appear on the content (AdSense) network.
Given that the number of mobile devices with full browser capability is relatively small at the moment, the effect of this option is likely to be negligible but certainly worth experimenting with if your spend with AdWords is significant.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.