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You turn your back for a moment and Google slip in another change to AdWords!
If you go to your campaign settings in AdWords, you’ll now see an option under ‘Networks and bidding’ to select “iPhones and other mobile devices with full Internet browsers”.
Not to be confused with mobile ads, this is simply stating that you do want your standard text and image adverts to be shown on mobile devices where a user conducts a Google web search or appear on the content (AdSense) network.
Given that the number of mobile devices with full browser capability is relatively small at the moment, the effect of this option is likely to be negligible but certainly worth experimenting with if your spend with AdWords is significant.
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)
Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.