We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Anna George

Location Extensions & Directions

6th Jun 2011 Paid Search, Google AdWords, News, Industry News, SEO, Mobile Search 1 minute to read


Location Extensions within Google AdWords are a great way of linking your Google Places account for your business with your AdWords ads. This allows you as a business to give a location based ad which demonstrates your business as a location listing on Google.

Google ad with Directions link

Now Google are linking these locations in Google ads to enable searchers to get directions through Google Maps to your business. Clicking on ‘Directions’ in the above ad reloads the page with the business address as the destination and the user is asked to enter their origination.

At present these ‘Directions’ are classed as Free Clicks, however over the next few weeks this will change so they are charged in much the same way as normal headline and Sitelink clicks. All clicks of this type can be seen through Click Type under the ‘Segment’ drop down.

Searchers on mobile devices are able to use their own location through Google Maps to locate directions to your business.

Linking google maps with mobile ads

Don’t forget, make sure you have a mobile campaign live to allow targeting on mobile devices. Also make sure you have a Google Places account to link your ad to and get potential customers to your door as quickly as possible!

Share this post

Anna George
About the author

Anna George

Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.

What do you think?

  • aspect-ratio Koozai - New Offices in Old Street, London
    Cat Birch

    We’ve Expanded Into Bigger And Better Offices In London

    We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
    (more…)

    Cat Birch
    @MissCatBirch
    9th Feb 2017
    News
  • aspect-ratio Google Tag Manager
    Emma North

    An SEO’s Guide to Planning Google Tag Manager Migration

    Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.

    However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.

    (more…)

    Emma North
    2nd Feb 2017
    Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?