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Location Extensions within Google AdWords are a great way of linking your Google Places account for your business with your AdWords ads. This allows you as a business to give a location based ad which demonstrates your business as a location listing on Google.
Now Google are linking these locations in Google ads to enable searchers to get directions through Google Maps to your business. Clicking on ‘Directions’ in the above ad reloads the page with the business address as the destination and the user is asked to enter their origination.
At present these ‘Directions’ are classed as Free Clicks, however over the next few weeks this will change so they are charged in much the same way as normal headline and Sitelink clicks. All clicks of this type can be seen through Click Type under the ‘Segment’ drop down.
Searchers on mobile devices are able to use their own location through Google Maps to locate directions to your business.
Don’t forget, make sure you have a mobile campaign live to allow targeting on mobile devices. Also make sure you have a Google Places account to link your ad to and get potential customers to your door as quickly as possible!
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.