We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Anna George

Instant Previews – Have You Checked Your Site?

4th Jul 2011 Paid Search, Google AdWords, News, Industry News, SEO, SEO Resources, Analytics, Usability 1 minute to read


Google Webmaster ToolsWith the launch of instant previews for natural search results in November last year, and previews now being shown for paid search results (reported in March 2011: Page Previews in AdWords – Quality is Key) Google have now introduced a neat little tool held within your Webmaster Tools account.

The Instant Previews Tool allows you to see how your page will look in a preview state and any errors.

Instant Previews Tool Screen Shot

The tool can be found under the ‘Labs’ section of your Webmaster Tools account. Here you enter the page you want to check, and click Compare. The tool will then render the page as it would appear as an Instant Preview.

Underneath the previews Google will report on any errors experienced with previewing the page.

The primary advantage of this is that you’ll get to see any potential errors before searchers do. Therefore if Google can’t read a particular element on the page, rendering the preview ineffective, you can make the necessary adjustments. This is particularly true of Flash type images, which may make you think twice about using these – certainly excessively.

We tested it for some of our clients and what we saw in the tool was slightly different from the actual search results page previews – it would appear the actual page previews show better than the Labs diagnostic tool!

Has anyone been using this tool with any success? It has been interesting to get some insight in to what the Googlebot reports back on pages.

Share this post

Anna George
About the author

Anna George

Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.

What do you think?

  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?