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A new service has come to light further linking Google AdWords with Google Analytics and meaning that you can now import your Analytics Goals into your AdWords Account.
Goals are the primary measurement of a desired action on a website including:
• Page views
• Contact requests
• Email registrations
• Making a purchase
• Adding product to shopping cart
Historically, AdWords users have had to navigate backwards and forwards between Google AdWords and Google Analytics to track conversions and goals. Now you can import your Analytics Goals into your AdWords Account and track all conversion types in one place down to keyword and ad variant level.
An additional benefit of importing your Goals is that they can also be used with the Conversion Optimiser Tool, which can help you get more conversions from your AdWords Account. Note that Conversion Optimiser is only available for advertisers who have received at least 30 conversions in the last 30 days.
Step by step instructions on linking Google Analytics Goals with Google AdWords can be found on the Google AdWords blog.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.