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This week, Google announced that they will be running live AdWords Webinars every Tuesday and Wednesday at 3pm BST.
The AdWords team have worked hard putting together the Webinars to help users get the most from their Google advertising. They are designed to teach users more about AdWords features with the aim of improving campaign performance.
They will cover a variety of aspects of Google advertising, including Search, Display and Mobile.
Delivered by Search, Display, Youtube and Mobile specialists, the Webinars are also an opportunity for users to put forward any questions they may have.
The next one will be held on the 3rd of August 2011 and will be about Conversion Tracking and Search Funnels. It will cover setting up conversion tracking and funnels and analysing data from them, as well as Conversion Optimizer and Search Funnels. To join the Webinars, you just need to sign up.
The announcement of these Webinars is one of many positive steps Google AdWords are taking to provide more support to their users, which is great news for advertisers who are looking to make the most out of their campaigns.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.