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This week, Google announced that they will be running live AdWords Webinars every Tuesday and Wednesday at 3pm BST.
The AdWords team have worked hard putting together the Webinars to help users get the most from their Google advertising. They are designed to teach users more about AdWords features with the aim of improving campaign performance.
They will cover a variety of aspects of Google advertising, including Search, Display and Mobile.
Delivered by Search, Display, Youtube and Mobile specialists, the Webinars are also an opportunity for users to put forward any questions they may have.
The next one will be held on the 3rd of August 2011 and will be about Conversion Tracking and Search Funnels. It will cover setting up conversion tracking and funnels and analysing data from them, as well as Conversion Optimizer and Search Funnels. To join the Webinars, you just need to sign up.
The announcement of these Webinars is one of many positive steps Google AdWords are taking to provide more support to their users, which is great news for advertisers who are looking to make the most out of their campaigns.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.