Call 03332 207 677

Anna George

AdWords Sitelinks – New Tests & Changes Released

13th Jun 2011 Paid Search, Google AdWords, News, Industry News 1 minute to read


It was announced last week that Google AdWords have tweaked layouts on paid ads again, this time with reference to Sitelinks. Google are introducing Embedded Sitelinks!

We consider the implications of this update, what it means for advertisers and how the changes can be used.

What are Embedded Sitelinks?

These are Sitelinks which utilise copy in your ad text which exactly match Sitelinks you have created for that campaign. This means part of your description line text will appear as a hyperlink.

Plus, of course if your Sitelink matches the search query entered then it will be a bold hyperlink.

Embedded sitelinks will only appear in the top ads (not on the right-hand side), and those which are not utilising ad extensions elsewhere.

How should we use this new layout?

Google are recommending using all 10 of your available Sitelinks, ensuring your number of characters is lower (as with the normal recommendations of Sitelinks). This then enables exact matches on Sitelinks to your ad copy.

This new feature was announced in some European countries first, now available globally excluding China, Japan and Korea.

Considerations

Sitelinks are created at Campaign level, should we then consider breaking down campaigns even further? You could follow ad group structure to make Sitelinks as relevant to ad copy as possible.  What impact will this have on the structure of your accounts? Well, this is something we will have to wait and see.

There is very little official information from Google so far, but as soon as you see some let us know!

Share this post

Anna George
About the author

Anna George

Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?