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Microsoft adCenter announce client-agency relationship platform, allowing users to create a direct relationship with their PPC agency.
This client-agency relationship option should make it easier for many advertisers to get their paid search ads live on Bing. As described on the Microsoft adCenter Help page, all that is required is for both parties to create an account. The client can then invite their agency using the account number and the email of the authorised account handler.
With Bing developing a greater share of the search market, Microsoft adCenter is a great alternative to Google AdWords. Whilst the principle is very similar, the audience and competition rate is significantly different. Just one reason why Bing PPC services are becoming increasingly popular with website owners.
So if you are looking to explore new avenues of paid search and work with a PPC agency, the Microsoft adCenter client-agency option could well prove beneficial. Remote management of your accounts will be as simple as filling in a form on the adCenter console and letting your agency do the rest.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.