We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
The Best 26 Ways To (And Not To) Optimise A Landing Page
The effectiveness of landing pages can be the difference between a wildly successful campaign and one that is an absolute disaster. Today’s infographic from Invesp looks at some quick tips you can use to get better results, along with common pitfalls you should avoid.
The key points include:
- You should optimise a landing page to build trust, enhance user experience, increase conversion rates, improve usability and maximise campaign ROI.
- Know your visitors and present a clear value proposition to each of them. This can be done by posting relevant and persuasive content that delivers consistent messages.
- Create layouts that are user friendly by balancing content and images and using clear calls to action. Use emotional triggers to achieve the desired response.
- Remove distractions and don’t ask for too much information. Keep it simple and include testimonials to help build trust, along with respecting privacy.
- To get better results ensure reduced loading times by keeping it simple and testing every component of the page.
- Five common mistakes to avoid are bad headlines, using your Homepage as a landing page, having content that is irrelevant, poorly designed forms and calls to action below the fold.
Infographic by Invesp
The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.
Share this post
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?