We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Mike Essex

The Best 26 Ways To (And Not To) Optimise A Landing Page

13th Nov 2013 Paid Search 1 minute to read

How to optimise landing page smallThe effectiveness of landing pages can be the difference between a wildly successful campaign and one that is an absolute disaster. Today’s infographic from Invesp looks at some quick tips you can use to get better results, along with common pitfalls you should avoid.

The key points include:

  • You should optimise a landing page to build trust, enhance user experience, increase conversion rates, improve usability and maximise campaign ROI.
  • Know your visitors and present a clear value proposition to each of them. This can be done by posting relevant and persuasive content that delivers consistent messages.
  • Create layouts that are user friendly by balancing content and images and using clear calls to action. Use emotional triggers to achieve the desired response.
  • Remove distractions and don’t ask for too much information. Keep it simple and include testimonials to help build trust, along with respecting privacy.
  • To get better results ensure reduced loading times by keeping it simple and testing every component of the page.
  • Five common mistakes to avoid are bad headlines, using your Homepage as a landing page, having content that is irrelevant, poorly designed forms and calls to action below the fold.
How to Optimize Your Landing Page

Infographic by Invesp

The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.

Share this post

Free Whitepaper Getting Started With Conversion Rate Optimisation: A CRO Guide

What do you think?

aspect-ratio
koozai-speaking-event-brightonSEO
Callum Coard

BrightonSEO Roundup: Practical Insights into Winning Featured Snippets

Callum Coard
5th Oct 2018
News
aspect-ratio
Koozai-team-at-brightonSEO_2018
Michael Lam

BrightonSEO Roundup: Take your Site Speed Optimisation to the Next Level

Michael Lam
@Mikelam129
4th Oct 2018
News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.