The effectiveness of landing pages can be the difference between a wildly successful campaign and one that is an absolute disaster. Today’s infographic from Invesp looks at some quick tips you can use to get better results, along with common pitfalls you should avoid.
The key points include:
You should optimise a landing page to build trust, enhance user experience, increase conversion rates, improve usability and maximise campaign ROI.
Know your visitors and present a clear value proposition to each of them. This can be done by posting relevant and persuasive content that delivers consistent messages.
Create layouts that are user friendly by balancing content and images and using clear calls to action. Use emotional triggers to achieve the desired response.
Remove distractions and don’t ask for too much information. Keep it simple and include testimonials to help build trust, along with respecting privacy.
To get better results ensure reduced loading times by keeping it simple and testing every component of the page.
Five common mistakes to avoid are bad headlines, using your Homepage as a landing page, having content that is irrelevant, poorly designed forms and calls to action below the fold.
Getting Started With Conversion Rate Optimisation: A CRO Guide
What do you think?
How To Increase Your Facebook Account Quality
4th Dec 2020 Paid Social Media Blog
A Beginner’s Guide To Content Marketing
1st Dec 2020 Content Marketing Blog
Digital Ideas Monthly
Free Digital Marketing Audit
Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.