Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start.
Source: Avalaunch Media
Found via: Search Engine Land
If you can’t see the Infographic or just want a handy cut and paste summary of the key points then the types of advert variations they suggest are:
- Dynamic keyword insertion
- Irregular punctuation
- Use all the ad space
- Use little ad space
- Display a subdomain
- Display a subfolder
- Use quotation marks
- Ask a Question
- Use unique selling propositions
- Do the opposite of competition
- Make offers time sensitive
- Add seasonal ad copy
- Add a short testimonial
- Use social proof
- Add a call to action
- Use pricing in the ad
- Add a discount
- Use reverse headlines (e.g. Don’t Do This)
- Be funny or silly
- Use a scary tone
- Make your ad rhyme
- Use alliteration
- Use copyright or Trademark symbols
- Mention the benefits of using you
- Add the word “Recommended”
- Explain you are the official site
If you have other ideas for split tests then please leave them below.
What do you think?