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26 Creative Ways To Split Test PPC Adverts (With 8 Bonus Ideas)
Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start.
Source: Avalaunch Media
Found via: Search Engine Land
If you can’t see the Infographic or just want a handy cut and paste summary of the key points then the types of advert variations they suggest are:
- Dynamic keyword insertion
- Irregular punctuation
- Use all the ad space
- Use little ad space
- Display a subdomain
- Display a subfolder
- Use quotation marks
- Ask a Question
- Use unique selling propositions
- Do the opposite of competition
- Make offers time sensitive
- Add seasonal ad copy
- Add a short testimonial
- Use social proof
- Add a call to action
- Use pricing in the ad
- Add a discount
- Use reverse headlines (e.g. Don’t Do This)
- Be funny or silly
- Use a scary tone
- Make your ad rhyme
- Use alliteration
- Use copyright or Trademark symbols
- Mention the benefits of using you
- Add the word “Recommended”
- Explain you are the official site
If you have other ideas for split tests then please leave them below.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?