Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start.
Source: Avalaunch Media
Found via: Search Engine Land
If you can’t see the Infographic or just want a handy cut and paste summary of the key points then the types of advert variations they suggest are:
If you have other ideas for split tests then please leave them below.
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