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Product Focus specialise in Product Management & Product Marketing for Telecoms and IT; running a range of public and private courses as well as providing consultancy services.
We were contacted by Product Focus with a brief to increase their organic search engine rankings for their desired keywords, in order to drive a higher volume of traffic and enquiries.
We are delighted to have been selected as the company’s professional Search Engine Optimisation Agency and very much look forward to working with the team over the forthcoming months.
To find out more about Organic Search (SEO) and how it can benefit your business please visit our Search Engine Optimisation page today.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.