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Taurus Beds have been making and selling wooden beds & furniture for almost 30 years; having been established in 1979.
As a company they are more than aware of the value that Online Marketing can bring to their overall marketing communications; it will give them global exposure within their target market 365 days a year. By not taking full advantage of the internet they know they are missing out on valuable opportunities, and loosing business to their rivals.
We have been appointed by Taurus Beds to implement a Search Engine Optimisation (SEO) campaign aimed at maximising their visibility to potential clients across the top search engines natural/organic rankings; and to increase the volume of highly targeted traffic visiting the site.
We are delighted to be working with Taurus Beds and we anticipate great success with their Search Engine Optimisation (SEO) project.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.