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Web-Based Image Viewing and Annotation Experts Select Koozai
Daeja Image Systems is the developer of the world’s leading in-browser java applet image viewer, ViewONE, and its new Module-On-Demand™ ‘bigger brother’ ViewONE Pro.
With the Internet being a major contributor to their business, Koozai have been appointed to manage their Google AdWords Pay Per Click(PPC) Campaign.
We are delighted to be working with Daeja and look forward to delivering some excellent results.
To find out more about our services, please visit our Pay Per Click Management Page.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
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