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We are so excited to announce that we have been shortlisted for two awards at the 2015 UK Agency Awards. The two categories are Best New Business Culture and Best Agency Blog.
Across both categories we will be competing with five other agencies for the chance to take home the awards at the ceremony taking place at The Emirates Stadium in London in September this year.
Being nominated for both these awards is a real achievement for us and is something that we are very proud of.
The Best Agency Blog Award is a real testament to the hard work that the entire Koozai team puts into not only the blog, but also our TV channel and whitepapers too. They work hard to ensure that the content we publish is of a high standard so that our audience really get something out of visiting the site.
When we were looking at what categories to enter this year, the Best New Business Culture Award category really stood out and we just had to put ourselves forward. Over the past two years we have been heavily investing in training and as such, bringing in industry thought leaders to run workshops for the entire team. Internally this has been called The KoozAcademy. We have a written a separate post about the initiative behind the award entry if you want to know more.
In both categories we have some tough competition, so we’ll be keeping our fingers crossed from now until the winners are announced!
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.