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Over the last year and a half we’ve put together over 100 free digital marketing videos on everything from Analytics to SEO, PPC to Social, Content to Brand Management. To celebrate reaching over 200,000 views of those videos we’ve compiled ten videos that you may have missed which provide insights in to recent marketing developments.
We upload a new video every week to Koozai TV on a Wednesday, a whole month before our YouTube channel. They’re free, don’t have a sales pitch and you don’t even have to log in. Quick, uninterrupted access to marketing knowledge in HD quality videos.
So let’s get started:
Event Tracking in Google Analytics: Why, How and Lots of Ideas!
Anna provides an epic 15 minute long look at what event tracking is and lots of useful ways to use it.
Brand Monitoring Best Practices
Andy explains aspects of brand monitoring including: what to monitor, how to monitor it and some great tools you can use to help.
Are You Ready For Google AdWords Enhanced Campaigns?
AdWords Enhanced Campaigns fundamentally change the way Google show paid search adverts. This video explains what you need to change to be ready.
Ten Great SEO Tools To Try
Tara picks 10 SEO tools you should try including social media tools and keyword research tools. She also examines why you should use them.
The Whys, Whats, Wheres and Whens of Video Marketing
Mike looks at what makes video marketing great, why you should use it, and where you should use it to help your brand.
Building Remarketing Lists & Audiences
As Google have now made Remarketing simpler than ever, Sam takes a look at the basics in setting up a really effective account.
Black Hat SEO Tactics To Avoid
With recent Google algorithm updates, such as Penguin and Panda, Emma looks at the sorts of activities that will be penalised with a ranking penalty.
5 Tips For Improving User Experience
By following Gemma’s five basic tips, you should be able to ensure that your website works towards providing a high quality experience.
How To Broaden Your Content Marketing
James explains why content marketing is now so much more than just a buzz word. It’s the real deal and a very powerful way to grow your brand online.
Page One Domination: How To Protect Your Brand Search Results
This video guide by Tom explains how to fight back against negative publicity and reviews online and regain control of your identity.
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?