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Claimtax specialise in UK Tax Claims and Self Assessment Tax Returns; the company wish to raise their profile across the major search engines natural rankings in order to generate a higher volume of high quality traffic, leading to an increase in web based enquiries.
We are delighted to have been appointed as Claimtax’s professional Search Engine Optimisation (SEO) specialist, and look forward to working with them over the forthcoming months on their campaign.
To find out more about how we can help market your business online please visit our SEO Services page.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.