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Week 2 of the Koozai table football league reached new heights in excellence with a resounding victory for Head of Search, Adrian Bold.
With Rob Arkell sunning himself on holiday in Ibiza, he immediately forfeited his games and came last. Though, to be fair, the fact he was on holiday made little difference to the results.
Andy Williams put up his usual determined effort but with the same predictable result.
With the trophy changing hands, the MD of Koozai, Ben Norman suddenly saw less importance in table football and had to leave the office for an important meeting shortly after the awards ceremony.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.